Chair of the Marketing Faculty at London Business School
and non-executive chairman of The Brand Inside

Main Topics: Branding, consumer cognition, communication effectiveness, consumer behaviour across cultures

Professional Profile: Professor Nader Tavassoli is Chair of the Marketing Faculty at London Business School and non-executive chairman of The Brand Inside. Previously, Nader was on the marketing faculty at the MIT Sloan School of Management, where he was also the Richard Leghorn Career Development Professor of Entrepreneurship and Director of the eBusiness track. He received his doctorate from Columbia University.
His teaching and consulting expertise is in branding, customer orientation, marketing strategy, and global marketing. He is the director of the executive programme Customer Focused Marketing . Nader is currently writing a book with the working title “Traction: Getting Your People to Understand and Deliver Your Brand and Strategy.”
Nader’s corporate clients have ranged from high-tech start-ups to over 30 of the Global Fortune 500 companies. Prior to his academic career he lived and worked in England, France, Germany, Spain and the U.S.

Case Studies:	Siminn Brand Inside Tavassoli N T; Fournier S; 2007
	Red Bull: the anti-brand brand **Best selling case** Kumar N; Linguri S; Tavassoli N T, 2005
	Brand consolidation: re-positioning Unilever's European ice cream business Svetlicic Z; Tavassoli N T, 2004

Selected Works:	Social context and advertising memory Puntoni S; Tavassoli N T, Journal of Marketing Research 2007 May Vol 44:2 p 284-296
	That which we call a rose in Chinese would smell as sweet? Tavassoli N T, Advertising & Society Review 2007 Vol 8:1
	Would a rose in Chinese smell as sweet? Tavassoli N T, Business Strategy Review 2007 Vol 18:2
	Dell should listen - product recalls can be good Tavassoli N T; Kumar N, Financial Times 2006 August 16 p 13
	Effects of attending information on information ignored Tavassoli N T, in Wedel M and Pieters R eds., Visual marketing: from attention to action, Erlbaum Associates, 2006
	Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction Tavassoli N T; Fitzsimons G J, Journal of Consumer Research 2006 September Vol 33:2 p 179-187
	Choice based on goals Tavassoli N T et al., Marketing Letters 2005 Vol 16:3/4 p 335-346
	Embodied attitude Tavassoli N T; Fitzsimons G, Centre for Marketing Working Paper, 2005
	Identity salience as a determinant of perceived vulnerability to personal risks Puntoni S; Tavassoli N T, Centre for Marketing Working Paper, 2005
	Interpreting the voice of the consumer: categorization by groups and individual Hamilton R W; Tavassoli N T, Centre for Marketing Working Paper, 2005
	Social context and advertising memory Puntoni S; Tavassoli N T, Centre for Marketing Working Paper, 2005
	Effect of attribute order on judgement in Chinese and English Tavassoli N T; Lee Y H, Journal of Experimental Psychology: Applied 2004 Dec Vol 10:4 p 258-266
	Differential interaction of auditory and visual advertising elements with Chinese and English Tavassoli N T; Lee Y H, Journal of Marketing Research 2003 Nov Vol 40:4 p 468-480
	Effect of attribute order on judgement in Chinese and English Tavassoli N T; Lee Y H, Centre for Marketing Working Paper, 2003
	Effects of advertising repetition on customer interest: insights from new data sources Simester D I; Tavassoli N T, Centre for Marketing Working Paper, 2003
	Scripted thought Tavassoli N T, in Scott L M and Batra R eds., Persuasive imagery: a consumer response perspective, p 141-152, Lawrence Erlbaum Associates, 2003
	Stability of spoken and typed attitudes Tavassoli N T; Fitzsimons G J, Centre for Marketing Working Paper, 2003
	Visual attention determines emotional responses to novel stimuli Raymond J E; Fenske M; Tavassoli N T, Psychological Science 2003 Vol 14:6 p 537-542
	Auditory and visual brand identifiers in Chinese and English Tavassoli N T; Han J K, Journal of International Marketing 2002 Vol 10:2 p 13-28
	Non-conscious influences on consumer choice Fitzsimons G J; Tavassoli N T et al., Marketing Letters 2002 Aug Vol 13:3 p 269-279
	Spatial memory for Chinese and English Tavassoli N T, Journal of Cross Cultural Psychology 2002 Vol 33:4 p 415-430
	Color memory and evaluations for alphabetic and logographic brand names Tavassoli N T, Journal of Experimental Psychology: Applied 2001 Jun Vol 7:2 p 104-111
	Scripted thought: processing Korean Hancha and Hangul in a multimedia context, Tavassoli N T; Han J, Journal of Consumer Research 2001 Dec Vol 28:3 p 482-493
	Homeostasis and consumer behavior across cultures Parker P; Tavassoli N, International Journal of Research in Marketing 2000 Vol 17:1 p33/53
	Temporal and associative memory in Chinese and English Tavassoli N T, Journal of Consumer Research 1999 Sep Vol 26:2 p 170-181
	Language in multimedia: interaction of spoken and written information Tavassoli N T, Journal of Consumer Research 1998 Jun Vol 25:1 p 26-37
	Program involvement: are moderate levels best for memory and attitudes? Tavassoli N T; Shultz II C J; Fitzsimons G J, Journal of Advertising Research 1995 Vol 35:5 p 61-72
	Language and consumer memory: the impact of linguistic differences between Chinese and English Schmitt B H; Yigang P; Tavassoli N T, Journal of Consumer Research 1994 Dec Vol 21:3 p 419-431
	Memory for print advertisements: understanding relations among brand name, copy and picture Schmitt B H; Tavassoli N T; Millard R T, Journal of Consumer Psychology 1993 Vol 2:1 p 55-81
	Perceptions of western products in transforming socialist countries: the moderating role of political orientation, Tavassoli N T; Goldberg-Block L I et al., European Advances in Consumer Research 1993 Vol 1 p 226-232