Assistant Professor of Marketing, London Business School,UK

Main research interests: Consumer decision-making, with particular emphasis on the behavioural aspects of pricing and product differentiation, the Indirect effects of marketing decisions, and the interface between consumer behaviour and marketing strategy

Professional profile: Marco Bertini is currently Assistant Professor of Marketing at the London Business School. Before he occupied the position of Instructor of Marketing at the IESE Business School in Barcelona, Spain. From 1995 to 1998 he was Sales & Marketing Manager at Unilever Ltd. in Melbourne, Australia. Marco held Courses and Executive Education Programms in companies like Ericsson, ExxonMobil, IBM, Merck Serono, Sun Microsystems, Telenor and WITS His recent executive education programms focus on Pricing for Profit, Customer-Focused Marketing and General Management. He teaches Executive MBAs on Marketing Strategy and Pricing Strategy and PhDs in Design/Analysis of Experiments and Behavioural Research in Pricing. Moreover he did numerous case studies on companies in various industries. He also led corporate training and consulting projects among others to GlaxoSmithKline, Havas Media, John Lewis, LeasePlan Corporation, Schibsted, Voestalpine, Chevron-Texaco, Merck Serono Procter & Gamble and to US Tobacco Education & Prevention Board. Marco Bertini is AMA-Sheth Foundation Doctoral Consortium Fellow, ISMS Doctoral Consortium Fellow and Harvard Business School Graduate Fellow. He is Associate in the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology and the Society for Judgment and Decision Making. Marco Bertini is frequently invited to do presentations and talks. He speaks fluently Italian, English, Spanish, quite good Catalan and French. Articles by Marco Bertini have been published in Journals like Consumer Research, Marketing Science and Strategies Europe and mentioned in Marketing, GrowthBusiness, EurekAlert!, FirstScience, PhysOrg, and Science, Promotions Buyer, Promotions &Incentives , The Wise Marketer, CFO Europe,Procurement Leader, The Grocer, Argus Lite,The Marketer, Financial Time, Strategy+Business ,and the Times

Education:	Harvard Business School, Harvard University Boston, USA Doctor of Business Administration (Marketing) June, 2006
	IESE Business School, University of Navarra Barcelona, Spain Master of Business Administration June, 2000
	The University of Melbourne Melbourne, Australia Bachelor of Commerce (Economics and Commerce) February, 1998
	The University of Melbourne Melbourne, Australia Bachelor of Arts (Political Science) February, 1998

Selected works:	Bertini, Marco, Elie Ofek, and Dan Ariely (2009), “The Impact of Add-On Featureson Consumer Product Evaluations,” Journal of Consumer Research, 36 (1), 17-28.
	Bertini, Marco and Luc Wathieu (2008), “Attention Arousal through Price Partitioning,” Marketing Science, 27 (2), 236-46.
	Wathieu, Luc and Marco Bertini (2007), “Price as a Stimulus to Think: The Case for Willful Overpricing,” Marketing Science, 26 (1), 118-29.
	Bertini, Marco and José Luis Nueno (2001), “Traditional Retail Players have Online Edge,” Strategies Europe, 10 (July-August), 40.
	Nueno, José Luis and Marco Bertini (2001), “La Ventaja de una Logística Impecable: El Caso Condisline.com,” Harvard-Deusto Márketing & Ventas, 43 (March-April), 54-61