Jean-Marie DUCREUX  is a  senior advisor with the Boston Consulting Group and an affiliate professor and a scientific director at ESCP. He also teaches in the CFVG (Vietnam) MBA program.

He has worked in France and in the USA , initially with the Boston Consulting Group and with Seagram as a marketing manager for worldwide brands ; and later as the CEO of Imperial Chemical Industries (ICI) French subsidiary where he was also in charge of the paint division in Continental Europe.

He works as a consultant and as a professor in the following areas:

STRATEGY AND MARKETING

Microeconomic analysis : critical factors at firm level

Strategy audit : competitive review , company strategic position, Portfolio analysis ; key drivers, benchmarking, key performance indicators

Evaluation of options, consistency with financial and human resources

Positioning ; mission statement ; identity

Market intelligence ; research methods and information analysis; buying processes; segmentation approach.

Strategic marketing :  life cycle issues; experience curve and implications ;long term positioning.

Marketing and operations : BtoB and BtoC marketing; customer analysis ; sources of competitive advantage

Deployment : international strategy, strategic and marketing plan ,execution, performance  monitoring, control and the feedback loop.

HUMAN CAPITAL

Change management ; human capital models ; identification of individual and collective obstacles and levers to change; transformation programs;

Change in a PMI or in an IS context;

Competencies analysis ; macro-competencies vs technical competencies ; design of training program;