DUCREUX, JEAN-MARIE |
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Affiliate Professor in Marketing and a Scientific Director at ESCP, Paris
Main Topics:
Marketing,
Customer Value, Customer Relationship Management (CRM), MarketingStrategy, Pricing,
International Marketing, Retailing, Strategy, Competitive Intelligence, Competitive
Strategies, Corporate Strategy, Growth Management, Post-merger management, Strategy
Formulation, Strategy Implementation, International Strategic Management
Professional Profile:
Jean-Marie DUCREUX
is a senior advisor with the
Boston Consulting Group and an affiliate professor and a scientific director at
ESCP. He also teaches in the CFVG (
He has worked in
He works as a consultant and as a professor in the
following areas:
STRATEGY AND MARKETING Microeconomic analysis : critical factors at firm level
Strategy audit : competitive review , company strategic position, Portfolio analysis ; key drivers, benchmarking, key performance indicators
Evaluation of options, consistency with financial and human resources
Positioning ; mission statement ; identity
Market intelligence ; research methods and information analysis; buying processes; segmentation approach.
Strategic marketing : life cycle issues; experience curve and implications ;long term positioning.
Marketing and operations : BtoB and BtoC marketing; customer analysis ; sources of competitive advantage
Deployment : international strategy, strategic and marketing plan ,execution, performance monitoring, control and the feedback loop.
HUMAN CAPITAL Change management ; human capital models ; identification of individual and collective obstacles and levers to change; transformation programs;
Change in a PMI or in an IS context;
Competencies analysis ; macro-competencies vs technical competencies ; design of training program; Corporate Universities combining on-line and traditional training programs
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