Our Mission

To introduce the best International Management, Economics and Finance practices.
To develop innovative ideas, methodologies and management tools to support Operating Enterprises in implementing their own Corporate culture.

Massimo Zaninelli's Mug ShotEntrepreneur, corporate communications consultant, lecturer of web & social media marketing
Founder and CEO of Maxer Consulting, a company that has among its clients major biomedical and pharmaceutical companies, academic institutions, scientific societies and communications agencies.

Main Topics: MA in contemporary history, he has deepened the history of computing and the communication through the web and social media.

He lectures on verbal and written communication, and web & social media marketing at the University of Parma and previously at the CUOA.

A professional journalist since 1992, he collaborated with Il Giornale, La Gazzetta di Parma, Le Scienze, Mondo Digitale, Harvard Business Review. He published numerous articles on the history of science, especially focusing on the themes of the automatic calculation and the development of information technology, the Internet and social media.


Professional Profile: He worked as an executive in multinational companies, including Chiesi Farmaceutici, Iveco, Ketchum, and Roche, both in staff to the General Manager and in the human resources department, coordinating international projects in complex environments. He developed specific experience of corporate communication and human resources development. He has also developed in-depth knowledge about the production of biomedical documents (medical writing) and market access for pharmaceutical companies.

Since 2014, is a member of the Pharma Board of the Italian Marketing Association (AISM).


  • 2012 – now: CEO and founder of Maxer Consulting s.r.l.
  • 2006 – 2011: Chiesi Farmaceutici S.p.A., Corporate Communications Manager
  • 2006 – 2009: Chiesi Foundation, General Secretary
  • 2001 – 2006: Iveco S.p.A.– Internal Communications Manager
  • 1999 – 2001: Ketchum s.r.l. (Omnicom Group) Senior Consultant Healthcare
  • 1992 – 1999: Roche S.p.A. - Communications & Public Affairs Manager
  • 1991 – 1992: Council of the Regione Lombardia - Environment Commission
  • 1989 – 1991: Euromovie s.r.l. - Video Production Account


  • Member of the National Order of Journalists since 1992
  • 2014: Harvard Business Review (Italian Edition)
  • 2009 – 2012: Gazzetta di Parma
  • 2008: Mondo Digitale – Rivista di AICA
  • 1997 – 2007: collaborator of Le Scienze (Italian Editin of Scientific American)
  • 1990 – 1992: editor of the weekly show Check Up Ambiente, Rete A
  • 1989 – 1992: collaborator of Il Giornale - Servizi Speciali.

Lectures and Invitations to Congresses

  • Jacob Fleming Congress – The new Chiesi Group Intranet: Rome 2008
  • CUOA – Web Communication, 2008 – 2009
  • CUOA – Web marketing, 2009 – 2012
  • Writing Techniques for the Web, Parma, 2009
  • From Shared Information to Corporate Identity, Assolombarda – Milan, 2011
  • Master Web Communication & Social Media – University of Parma 2013 – now
  • Web & Social Media marketing (IMS Health Italia) – Milan, 2014 - 2015

His lectures and his public interventions are particularly effective, thanks to the ability to summarize the theoretical knowledge and professional experience with a brilliant and incisive style. He has the ability to engage his target, in the classroom as in the audience, and to transfer them an in-depth vision of his field of competence.



  • University of Milan, M.A. in Contemporary History - 1987 (110/110)
  • Communication: Wien, 2006, Linking Corporate Communication with Business Performance; Turin, 2005, Public Speaking; Milan, 2004, Internal Communication Benchmarking; Washington, 2000, Media Training; Basel 1997: Media Training; Milan, 1995: UNAMSI Seminar on Medical-Scientific Communication; Milan, 1993; SDA Bocconi Seminar on Corporate Communication
  • Internet: Milan, 2000: Ketchum College “Web developments”; London. 1996: Internet in the Pharmaceutical Industry – IBC Seminar
  • Legal Compliance: Turin 2004: Corporate Responsibility According to d.l. 231-2001; Milan, 1999: Legal and Fiscal Implications of e-Commerce – IIR Seminar
  • Corporate Structure and Processes: Marentino, 2001: Fiat Briefing, Fiat Group Executive Training; Washington, 05/2000: Ketchum Convention “Voices Converging” 
  • Organization Techniques and Behaviours: Parma, 2008: Corporate Writing Method; Turin, 2006: Assessment training program; 2005: How To Manage the Selection Interview; Elements of Neuro-Linguistic Programming; 2004: Team Building; Milan, 2005: The European Model of Assessment, London, 2000: Ketchum College “International Teams Management”
  • Others: Milan, 1993-1995: CERGAS – Bocconi seminar on Health Economics; Portofino, 1992: residential seminar on Biotechnologies



Selected Works:
  • Hénin S, Zaninelli M, Automatic Calculation in the US, from the origins to 1950, Le Scienze, 1997

  • Zaninelli M, The Growth of Thinking Machines, Le Scienze, 2002
  • Hénin S, Zaninelli M, Mice, Windows, Icons and Drop-downs. The Roots of the Graphic Interface, Mondo Digitale, 2008
  • Zaninelli M, Notices to Mariners: the Marketing of Social Media, Harvard Business Review, 2014