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Edward De Bono

leading authority on Creative Thinking - Inventor of Lateral Thinking

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Robert S. Kaplan

creator of the Balanced Scorecard

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Phil Kotler

world leading marketing authority

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Michael Spendolini

the inventor of Benchmarking

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Michael Jacobides

strategic & international management expert

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Donald Sull

strategic agility in unpredictable markets

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Isaac Getz

innovation: the value of small ideas

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Roger Hallowell

service management expert

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Raphael Cohen

expert on innovation & entrepreneurship

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Gary Becker

Economics Nobel Laureate 1992

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To introduce the best International Management, Economics and Finance practices.
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CENTENARO, LUIGI Print E-mail

 
Luigi Centenaro's Mug ShotPersonal Branding Strategist and CEO of Bigname.

Clinical Professor of Personal Branding.



Main Topics:

Industry 4.0: "impact on people", PROFESSIONAL INNOVATION
Personal Branding, Personal Business Modeling, Business Design e Design Thinking in generale, Talent Autonomy, Digital Marketing, Digital Influence.

 

 
Professional Profile:

 

Luigi Centenaro is specialized in Personal Branding applications to the corporate environment (Brand Ambassadors, CEO Branding, Sales and Personal Branding programs, Employer Branding and Employees empowerment with Personal Branding). His customers include Enel, Sanofi, Allianz, Zurich, Cattolica Assicurazioni, ABB, Banca Mediolanum & Veneto Banca. Luigi is also senior partner in Beople, the italian company that focuses on business model innovation via Business Design, a methodology that combines Design Thinking with the traditional approach to strategy. His experience includes more than 10 years in large corporates on Project Management, Marketing and complex Internet and Telecommunications systems selling and design. Luigi serves as Clinical Professor and lecturer on Personal Branding for Università IULM, Istituto IED, Politecnico di Milano Design School, Università Cattolica di Milano,H-Farm Digital Accademia,Il Sole24Ore Business School, Ca’ Foscari and Trento University. His research focuses on finding fast and easily applied methods for helping people to become more aware of their market value so they can make the right choices about their professional future.

 

 

 

 

 
Publications:

 

Ideator of the Personal Branding Canvas, he is co-author of the italian book on Personal Branding published by HOEPLI. He also supervised the translation into italian of both William Arruda’s Ditch Dare Do! and Tim Clark’s bestseller Business Model You.