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Edward De Bono

leading authority on Creative Thinking - Inventor of Lateral Thinking

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Robert S. Kaplan

creator of the Balanced Scorecard

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Phil Kotler

world leading marketing authority

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Michael Spendolini

the inventor of Benchmarking

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Michael Jacobides

strategic & international management expert

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Donald Sull

strategic agility in unpredictable markets

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Isaac Getz

innovation: the value of small ideas

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Roger Hallowell

service management expert

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Raphael Cohen

expert on innovation & entrepreneurship

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Gary Becker

Economics Nobel Laureate 1992

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EDOARDO DAL NEGRO Print E-mail

 
EDOARDO DAL NEGRO Digital Marketing Strategist, The Dedica Anthology Group Digital Director, Lecturer at Business Schools and universities, co-founder of Blinkup S.r.l.

TOPICS E RICERCA PRINCIPALE:
Digital Marketing Strategies, E-Commerce, Digital Web Levers, Digital Investment, Social Media Marketing, Customer Relationship Management, digital communication expert.
 

 
PROFESSIONAL PROFILE:
Edoardo Dal Negro is currently Group Director for The Dedica Anthology hospitality company with the aim of developing the digital strategy for the hotels and the Commercial Department, activity done through the construction of dedicated digital brand and through the revenue contribution growth performances of entire web distribution.

Previously he was responsible for the Web Distribution of the world's leading hotel chain "Accor" as E-Distribution Manager for Italy, Greece, Israel with a significant position in the activities’ management for southern Europe. During his work experience at Accor he was also selected among a restricted 40 high-potential global participants for an international working program called “Boost Your Potential”.

Lecturer in various fields including the IULM University (Milan) - International Master of Tourism - and IlSole24Ore (Milan and Rome). In 2019 he is Scientific Coordinator of the Master of Tourism at Ilsole24Ore as well as speaker for national and international conventions (Salesforce Basecamp).

In 2017, he co-founded the company Blinkup S.r.l. with the aim of developing innovative products and services with high technological value, activities related to training and digital marketing.

The continuous activities as speaker for conventions and training allows him to be an excellent interlocutor and source of inspiration for topics related to the digital world and the tourism sector.

EDUCATION:
Executive Master in Strategic Marketing Management, IlSole24Ore Business school (2014)
Master’s Degree in Marketing, Communication and Digital Media, IlSole24Ore Business school (2013)
Bachelor Degree in Communication Sciences, Università Cattolica del Sacro Cuore (2008)