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Edward De Bono

leading authority on Creative Thinking - Inventor of Lateral Thinking

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Robert S. Kaplan

creator of the Balanced Scorecard

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Phil Kotler

world leading marketing authority

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Michael Spendolini

the inventor of Benchmarking

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Michael Jacobides

strategic & international management expert

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Donald Sull

strategic agility in unpredictable markets

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Isaac Getz

innovation: the value of small ideas

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Roger Hallowell

service management expert

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Raphael Cohen

expert on innovation & entrepreneurship

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Gary Becker

Economics Nobel Laureate 1992

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MOTTERLINI MATTEO Print E-mail

 
MATTEO MOTTERLINIPhilosopher and Neuroeconomist

MAIN TOPICS:

behavioural change; neuroeconomics; brains, behaviour and decision-making; emotions; irrationality; consumers behaviour; behavioral design; evidence-based policy making.
Recent speaking topics:
- Behavioral Economics: benefits for companies, businesses and companies
- Neuroscience and innovation for new growth scenarios
- How we make economic decisions
- Neuromarketing: in the mind of the consumer
- Emotional Economy: the influence of emotions in business decisions
- Mental traps: How to defend yourself from your illusions and from the deceptions of others
 

 

 
PROFESSIONAL PROFILE:

Matteo Motterlini is a Full Professor of Philosophy of Science and E.ON Professor in Behavior Change at The Vita-Salute San Raffaele University. He was an Advisor for Social and Behavioral Sciences of the Presidency of the Council of Ministers. Matteo investigates human irrationality and how we make (or are made to make) our decisions. He can help us in making better decisions and avoiding mental traps. Matteo is also the International bestselling author of “Emotional Economics”, “Mental Traps” and “Charlie Brown's PsychoEconomics”.
In his research, Matteo investigates the neurobiological basis of human rationality by studying the neural correlates of decision-making processes in economic-financial contexts, with particular attention to the role of emotions, regret, fear, loss aversion, and social learning
For the Presidency of the Council of Ministers, he designed and tested the ways in which the results of behavioral economics and neuroeconomics, can inform more effective and evidence-based public policies.
Talk sample: Emotional Economics and the Choice Architecture: Helping Humans to Make Better Decisions
Our intuitions allow us to have an immediate perception of a situation, saving us expensive and complex mental calculations. They are a concentration of strategies that can process the necessary data to react in the twinkling of an eye. Their speed, however, is at the expense of accuracy. Filled with emotion, difficult to control or change, our intuitions are approximate and sometimes dramatically misleading.In solving problems and making decisions we can fall victim to mental traps, for which the experimental evidence has gradually outlined an increasingly precise geography, to the point that we can ‘see’ them through the activation areas of our brains. How can we defend ourselves from mental traps and learn to make better decisions?

If unconscious mental mechanisms produce the greatest effects where you don’t expect them, it will be necessary to learn to identify and predict the working contexts in which they occur. When to trust our intuitions and when to distrust them is something that can be learned. The error of intuition in solving problems is not the result of chance, but the product of systematic and predictable mental processes and emotions.Identifying and understanding these cognitive and neurobiological mechanisms – and using them to make better decisions and design better ‘choice environments’ for individuals and society as a whole – is the purpose of Matteo’s research and its applications.