business.jpg
FPSS slide image

Edward De Bono

leading authority on Creative Thinking - Inventor of Lateral Thinking

Read more...
FPSS slide image

Robert S. Kaplan

creator of the Balanced Scorecard

Read more...
FPSS slide image

Phil Kotler

world leading marketing authority

Read more...
FPSS slide image

Michael Spendolini

the inventor of Benchmarking

Read more...
FPSS slide image

Michael Jacobides

strategic & international management expert

Read more...
FPSS slide image

Donald Sull

strategic agility in unpredictable markets

Read more...
FPSS slide image

Isaac Getz

innovation: the value of small ideas

Read more...
FPSS slide image

Roger Hallowell

service management expert

Read more...
FPSS slide image

Raphael Cohen

expert on innovation & entrepreneurship

Read more...
FPSS slide image

Gary Becker

Economics Nobel Laureate 1992

Read more...

Our Mission

To introduce the best International Management, Economics and Finance practices.
To develop innovative ideas, methodologies and management tools to support Operating Enterprises in implementing their own Corporate culture.
DE BONO, EDWARD Print E-mail

 
Edward De Bono's Mug ShotCreator of Latheral Thinking and Six Thinking Hats

Main Topics: Lateral Thinking and Six Thinking Hats, Creativity, conceptual thinkingand innovation
 

 
Professional Profile: Edward de Bono is regarded by many as the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
He is the originator of the concept of Lateral Thinking which is now part of our language. Edward de Bono's special contribution has been to take the mystical subject of creativity and, for the first time in history, to put the subject on a solid basis. He demonstrated that creativity is a necessary behaviour in a self-organising information system. He is the undisputed world leader in what may be the most important field of all in the future: constructive and creative thinking. He is equally known for his development of the Six Thinking Hats Technique and the Direct Attention Thinking Tools.
What is unique about Prof. de Bono is the response to his work across an unusually wide spectrum. He has written 67 books with translations into 37 languages and has been invited to lecture in 57 countries. His methods are now mandatory on the school curriculum in many countries and widely used in others. The appeal of Prof. de Bono's work is its simplicity and practicality. It can be used by four-year-old children and by senior executives, by young men and Nobel Laureates.
Prof. de Bono established the World Academy of New Thinking™ (WANT) which is an association of those who believe in the need for new thinking and the importance of new thinking. New Thinking means new perceptions, fresh alternatives, a change of emphasis and the generation and design of new concepts and ideas. The role of this Academy is specifically concerned with new thinking in conflict resolution, problem solving, economic development, education, health and most areas effecting daily life.
In 1972, Prof. de Bono created the Cognitive Research Trust as a charitable organisation devoted to the teaching of thinking in schools. In 1988 he was awarded the first Capire prize in Madrid for a significant contribution to humankind. He has held faculty appointments at the universities of Oxford, Cambridge, London and Harvard.
Prof. de Bono's instruction in thinking has been sought by many organisations: IBM, Prudential, GM, BT (UK), NTT (Japan), Nokia (Finland), Mondadori (Italy), Total (France), Siemens (Germany), Bosch (Germany), Ericsson (Sweden) and many others; besides, his International Creative Forum has among its members many of the leading corporations in the world: IBM, Du Pont, Prudential, Nestlé, British Airways, Alcoa, CSR.
Prof. de Bono is currently the chairman of the Council of Young Enterprise Europe which has a membership of 1,500,000 youngsters across Europe, Israel and Russia who set up mini-businesses while at school.
 

 

Education:
  • Ph.D. in Medicine and Honorary Degree in Psychology e Physiology, University of Malta
 
  • Ph.D. in Medicine, Christ Church College, Oxford
 
  • Ph.D., Cambridge University
 
  • Master Doctor, University of Malta

 

 

Selected Works:
  • E. de Bono, Six Thinking Hats, Penguin (Viking), 2000 (revised)
 
  • E. De Bono, Teach Yourself to Think, Penguin (Viking), 1996
 
  • E. De Bono, Serious Creativity, HarperBusiness, 1992
 
  • E. De Bono, I Am Right, You Are Wrong, Penguin (Viking), 1991
 
  • E. De Bono, Lateral Thinking, Paperback, 1970