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Edward De Bono

leading authority on Creative Thinking - Inventor of Lateral Thinking

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Robert S. Kaplan

creator of the Balanced Scorecard

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Phil Kotler

world leading marketing authority

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Michael Spendolini

the inventor of Benchmarking

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Michael Jacobides

strategic & international management expert

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Donald Sull

strategic agility in unpredictable markets

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Isaac Getz

innovation: the value of small ideas

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Roger Hallowell

service management expert

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Raphael Cohen

expert on innovation & entrepreneurship

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Gary Becker

Economics Nobel Laureate 1992

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Our Mission

To introduce the best International Management, Economics and Finance practices.
To develop innovative ideas, methodologies and management tools to support Operating Enterprises in implementing their own Corporate culture.
SCOTT, WALTER GIORGIO Print E-mail

 
Walter Giorgio Scott's Mug ShotMarketing Management

Main Topics: marketing costs theory, relations between strategic thinking and marketing thinking, Internet impact on marketing, sustainable marketing development
 

 
Professional Profile: Walter Giorgio Scott has been professor of marketing at the Università Cattolica of Milan from 1970 to 2002.
Before turning to a career in education, Professor Scott worked for many years as a manager and a consultant in a number of retail, industrial and financial companies. He has continued his contact with business through executive teaching and advising company and other organizations on marketing practices and strategies.
In 2003 he received the Tagliacarne Award established by AISM (the Italian Marketing Association) to honour the leaders of marketing theory and practice.
Professor Scott has authored and coauthored more than ninety articles in professional and scholarly journals and fourteen books. He is the editor of the Italian editions of Philip Kotler's books.
 

 

Profilo accademico:
  • Laurea in Economia e Commercio, Università di Genova, 1955

 

 

Principali pubblicazioni:
  • W. G. Scott, Marketing Management. Analisi, pianificazione, attuazione e controllo, with P. Kotler, Isedi, 2003
 
  • W. G. Scott, Manuale di Management - Strategie, modelli e risorse dell'impresa nell'economia digitale, with M. Murtula and M. Stecco, Il Sole 24 Ore Libri, 2003
 
  • W. G. Scott, Commercio Elettronico, with M. Murtula and M. Stecco, Isedi, 1999
 
  • W. G. Scott, Marketing & Competizione, Vita e Pensiero, 1997
 
  • W. G. Scott, Manuale di Marketing Bancario, UTET Libreria, 1995