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Walter Giorgio Scott's Mug ShotMarketing Management

Main Topics: marketing costs theory, relations between strategic thinking and marketing thinking, Internet impact on marketing, sustainable marketing development

Professional Profile: Walter Giorgio Scott has been professor of marketing at the Università Cattolica of Milan from 1970 to 2002.
Before turning to a career in education, Professor Scott worked for many years as a manager and a consultant in a number of retail, industrial and financial companies. He has continued his contact with business through executive teaching and advising company and other organizations on marketing practices and strategies.
In 2003 he received the Tagliacarne Award established by AISM (the Italian Marketing Association) to honour the leaders of marketing theory and practice.
Professor Scott has authored and coauthored more than ninety articles in professional and scholarly journals and fourteen books. He is the editor of the Italian editions of Philip Kotler's books.


Profilo accademico:
  • Laurea in Economia e Commercio, Università di Genova, 1955



Principali pubblicazioni:
  • W. G. Scott, Marketing Management. Analisi, pianificazione, attuazione e controllo, with P. Kotler, Isedi, 2003
  • W. G. Scott, Manuale di Management - Strategie, modelli e risorse dell'impresa nell'economia digitale, with M. Murtula and M. Stecco, Il Sole 24 Ore Libri, 2003
  • W. G. Scott, Commercio Elettronico, with M. Murtula and M. Stecco, Isedi, 1999
  • W. G. Scott, Marketing & Competizione, Vita e Pensiero, 1997
  • W. G. Scott, Manuale di Marketing Bancario, UTET Libreria, 1995