business.jpg
FPSS slide image

Edward De Bono

leading authority on Creative Thinking - Inventor of Lateral Thinking

Read more...
FPSS slide image

Robert S. Kaplan

creator of the Balanced Scorecard

Read more...
FPSS slide image

Phil Kotler

world leading marketing authority

Read more...
FPSS slide image

Michael Spendolini

the inventor of Benchmarking

Read more...
FPSS slide image

Michael Jacobides

strategic & international management expert

Read more...
FPSS slide image

Donald Sull

strategic agility in unpredictable markets

Read more...
FPSS slide image

Isaac Getz

innovation: the value of small ideas

Read more...
FPSS slide image

Roger Hallowell

service management expert

Read more...
FPSS slide image

Raphael Cohen

expert on innovation & entrepreneurship

Read more...
FPSS slide image

Gary Becker

Economics Nobel Laureate 1992

Read more...

Our Mission

To introduce the best International Management, Economics and Finance practices.
To develop innovative ideas, methodologies and management tools to support Operating Enterprises in implementing their own Corporate culture.
SHAPIRO, BENSON P. Print E-mail

 
Benson Shapiro's Mug ShotProfessor Emeritus of Marketing, Harvard Business School, Boston, USA

Main Topics: Marketing management; sales management; industrial marketing; creative marketing strategies; product lines management
 

 
Professional Profile: Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization.
He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business School where he taught full-time from 1970 to 1997. He continues to teach there in several executive programs including the CEO Program, Young President's Program, and Business Marketing Strategy, and currently chairs the Sustainable Marketing Leadership for Mid-Sized Firms Program.
Since 1997, Professor Shapiro has concentrated his time on consulting, speeches, research and writing. During his 27 years on the full-time Harvard faculty, he taught a wide variety of MBA courses including Industrial Marketing, Sales Management, Creative Marketing Strategy, Integrated Product Line Management, and participated in many executive programs. Professor Shapiro has also held various adminstrative positions including Senior Associate Dean for Publications, Research Director, Head of the Required MBA Marketing Course, and Faculty Chair for Strategic Marketing Management, a two-week program for senior marketing executives.
Professor Shapiro is the author, co-author or editor of 14 books, and 19 Harvard Business Review articles including Leveraging to Beat the Odds: The New Marketing Mind-Set, What the Hell is Market Oriented?, Manage Customers for Profits, Not Just Sales and Staple Yourself to an Order.
He has served as a consultant to over 280 companies including startups, medium-size firms, and large international corporations. And, he has participated in well over 160 executive education programs outside of Harvard for corporations and associations.
 

 

Education:
  • B.S.E. in Chemical Engineering, University of Michigan
 
  • M.B.A. and D.B.A., Harvard University

 

 

Selected Works:
  • B. P. Saphiro, Business Marketing Strategy: Cases, Concepts, and Applications, with V. K. Rangan and R. T. Moriarty Jr., Burr Ridge, Ill.: Richard D. Irwin Inc., 1995
 
  • B. P. Saphiro, Marketing Management: Principles, Analysis and Applications, with R. J. Dolan and J. Quelch, Homewood, Ill.: Richard D. Irwin, Inc., 1985
 
  • B. P. Saphiro, Marketing Management: Strategy, Planning and Implementation, with R. J. Dolan and J. A. Quelch, Homewood, Ill.: Richard D. Irwin, Inc., 1985