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SULL, DONALD N. Print E-mail

Donald Sull's Mug ShotAssociate Professor, London Business School, London, UK

Main Topics: strategic and international management; emerging markets

Professional Profile: Donald Sull is Associate Professor of Practice in the Strategic and International Management on the London Business School. Formerly he was Assistant Professor of Business Administration on the Faculty of the Harvard Business School.
Professor Sull's research explores how success breeds corporate inertia, and how managers use commitments to overcome inertia. Three of his four Harvard Business Review articles have been bestsellers. His most recent book, Revival of the Fittest: Why Good Companies go Bad and How Great Managers Remake Them (Harvard Business School Press, 2003) was designated the Best of the Business Books in 2003 by the Magazine Publishers of America, and selected as one of the top ten business books of 2003 by leading business publications around the world.
Professor Sull's current research explores how companies survive and thrive in unpredictable markets, including two developing countries - China and Brazil - and two technology intensive industries - enterprise software and medical devices.
Sull began his academic career as an assistant professor of strategy at the London Business School where he won the school's inaugural Excellence in Teaching Award and was awarded the Anderson Research Fellowship. Prior to academia, Sull worked as a consultant with McKinsey & Company, and with the leveraged buyout firm Clayton, Dubilier & Rice to restructure the Uniroyal-Goodrich Tire Company.
He has served as an advisor to multinational firms in Sweden, Switzerland, Korea, Finland and England and worked with several new ventures.


  • B.A., Harvard University
  • M.B.A., Harvard University



Selected Works:
  • D. Sull, Made in China: What Western Managers Can Learn from China's Path-Breaking Entrepreneurs, with Y. Wang, Harvard Business School Press, 2005
  • D. Sull, Succeeding in Brazil: How Leading Brazilian Firms Survive and Thrive in an Unpredictable Market, with M. Escobari, Elsevier/Campus Press, 2004
  • D. Sull, Disciplined Entrepreneurship, Sloan Management Review, 2004
  • D. Sull, Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them, Harvard Business School Press, 2003
  • D. Sull, Managing by Commitments, Harvard Business School Press, 2003
  • D. Sull, Strategy as Simple Rules, with K. Eisenhardt, Harvard Business Review, 2001