DUCREUX, JEAN-MARIE

 
Jean-Marie Ducreux's Mug Shot Affiliate Professor in Marketing and a Scientific Director at ESCP, Paris

Main Topics: Marketing, Customer Value, Customer Relationship Management (CRM), MarketingStrategy, Pricing, International Marketing, Retailing, Strategy, Competitive Intelligence, Competitive Strategies, Corporate Strategy, Growth Management, Post-merger management, Strategy Formulation, Strategy Implementation, International Strategic Management
 

 
Professional Profile: Jean-Marie DUCREUX is a senior advisor with the Boston Consulting Group and an affiliate professor and a scientific director at ESCP. He also teaches in the CFVG (Vietnam) MBA program.

He has worked in France and in the USA , initially with the Boston Consulting Group and with Seagram as a marketing manager for worldwide brands ; and later as the CEO of Imperial Chemical Industries (ICI) French subsidiary where he was also in charge of the paint division in Continental Europe.

He works as a consultant and as a professor in the following areas:

 

STRATEGY AND MARKETING

Microeconomic analysis : critical factors at firm level

 

Strategy audit : competitive review , company strategic position, Portfolio analysis ; key drivers, benchmarking, key performance indicators

 

Evaluation of options, consistency with financial and human resources

 

Positioning ; mission statement ; identity

 

Market intelligence ; research methods and information analysis; buying processes; segmentation approach.

 

Strategic marketing :  life cycle issues; experience curve and implications ;long term positioning.

 

Marketing and operations : BtoB and BtoC marketing; customer analysis ; sources of competitive advantage

 

Deployment : international strategy, strategic and marketing plan ,execution, performance  monitoring, control and the feedback loop.

 

HUMAN CAPITAL

Change management ; human capital models ; identification of individual and collective obstacles and levers to change; transformation programs;

 

Change in a PMI or in an IS context;

 

Competencies analysis ; macro-competencies vs technical competencies ; design of training program;

 

Corporate Universities combining on-line and traditional training programs

 

 

Academic Profile:
  • ESCP (1970)
 
  • MBA Columbia University (1972)
 
  • DES Sciences Economiques (1976) (Paris Sorbonne)
 

 

 

Selected Works:
  • La Formation dans tous ses états (éditions d’organisation) (2002)
 
  •  Stratégie, les clés du succès concurrentiel (éditions d’organisation) ( 2004)
 
  •  Le grand livre de la stratégie (Eyrolles) (2009)