{"id":4744,"date":"2022-03-04T10:23:01","date_gmt":"2022-03-04T09:23:01","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/kaplan-robert-s\/"},"modified":"2022-04-19T09:08:22","modified_gmt":"2022-04-19T07:08:22","slug":"kaplan-robert-s","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/kaplan-robert-s\/","title":{"rendered":"Kaplan, Robert S."},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4744'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-7e46d90f91c0cb0f36ad4e78547cf58e\">\n#top .av-special-heading.av-l09nui5v-7e46d90f91c0cb0f36ad4e78547cf58e{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-7e46d90f91c0cb0f36ad4e78547cf58e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-7e46d90f91c0cb0f36ad4e78547cf58e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-7e46d90f91c0cb0f36ad4e78547cf58e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-7e46d90f91c0cb0f36ad4e78547cf58e av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Robert S. Kaplan<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-01c82d097e021b094f89c7296ca91af9\">\n#top .av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Professor of Business Administration<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Harvard Business School, Boston, USA<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08 avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 120%;'><li  class='avia-slideshow-slide av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4419 avia-img-lazy-loading-not-4419\"  src=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2022\/03\/Robert-S.-Kaplan.jpg\" width=\"250\" height=\"300\" title='Robert-S.-Kaplan' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div class='flex_column_table av-t10r2o-958312173f7dec8ed43153ac64b3a6dc sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-t10r2o-958312173f7dec8ed43153ac64b3a6dc av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-qb40n4-8809355afa840be72041ea2473dc7e60 av_one_fourth  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4744'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-5355aee62b6ad61beb193c91fe80a8d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Activity-based costing and management<\/li>\n<li>Balanced scorecard<\/li>\n<li>Performance management<\/li>\n<li>Strategy implementation<\/li>\n<li>Business transformation<\/li>\n<li>Customer profitability analysis<\/li>\n<li>Customer relationship management<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nyh2l-b799fdc5d84775e71ca0e3609e54ca9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Robert S. Kaplan is the\u00a0<i>Marvin Bower Professor<\/i>\u00a0of Leadership Development at the Harvard Business School.<\/p>\n<p>Kaplan joined the HBS faculty in 1984 after spending 16 years on the faculty of the Graduate School of Industrial Administration (GSIA), Carnegie-Mellon University. He served as Dean of GSIA from 1977 to 1983.<\/p>\n<p>Kaplan&#8217;s research, teaching, and consulting focus on linking cost and performance management systems to strategy implementation and operational excellence. He has been a co-developer of both activity-based costing and the Balanced Scorecard. Recently he published, together with David Norton <i>Strategy Map<\/i>, which describes the &#8220;strategy map&#8221; as a new powerful visual tool for aligning processes, people and information technology with desired outcomes and evaluates the effectiveness of companies implementation efforts.<\/p>\n<p>He has authored or co-authored 11 books, 13 Harvard Business Review articles, and more than 120 other papers. In 2002 and 2003 the Accenture Institute for Strategic Change named him among the Top 50 Thinkers and Writers on Management Topics and\u00a0<i>The Financial Times<\/i>\u00a0included him in its list of Top 25 Business Thinkers.<\/p>\n<p>Kaplan received the\u00a0<i>Outstanding Accounting Educator Award<\/i>\u00a0in 1988 from the American Accounting Association (AAA), the\u00a0<i>1994 CIMA Award<\/i>\u00a0from the Chartered Institute of Management Accountants (UK) for\u00a0<i>&#8220;outstanding contributions to the accountancy profession&#8221;<\/i>, and the\u00a0<i>2001 Distinguished Service Award<\/i>\u00a0from the Institute of Management Accountants (IMA) for contributions to the IMA and the academic community.<br \/>\nKaplan has consulted on the design of performance and cost management systems with many leading companies. He regularly offers seminars in North and South America, Europe, Middle East, South Africa, Asia, and Australia\/New Zealand. He currently serves on the board of the Balanced Scorecard Collaborative and Acorn Systems.<\/p>\n<p>Prof. Kaplan is surely one of the most significant contributors to the science of business strategy and can be considered one of the most valuable speakers in this field and the one of Leadership.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l0asibal-2b68459f9f0bab83aab4035dd3d4b72f\">\n#top .av-special-heading.av-l0asibal-2b68459f9f0bab83aab4035dd3d4b72f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l0asibal-2b68459f9f0bab83aab4035dd3d4b72f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l0asibal-2b68459f9f0bab83aab4035dd3d4b72f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l0asibal-2b68459f9f0bab83aab4035dd3d4b72f av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Education:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0asik9x-3d46380f7cff39a8b1fcddf44ddf68bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>B.S. e M.S. in Electrical Engineering, Massachusetts Institute of Technology<\/li>\n<li>Ph.D. in Operation Research, Cornell University<\/li>\n<li>Honorary Doctorate, Stuttgart Universit\u00e4t, 1994<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j71s6-ba643af44d91f4565bab6fcaada4abc4\">\n#top .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Selected Works:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0c4lyqn-83134116f0103b8d30139ff116e37f30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>R. S. Kaplan, Management Accounting, with A. Atkinson e M. Young, Prentice-Hall, 2003<\/li>\n<li>R. S. Kaplan, Strategy Maps: Converting Intangible Assets into Tangible Outcomes, with David P. Norton, Harvard Business School Publishing, 2003<\/li>\n<li>R. S. Kaplan, The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, with David P. Norton, Harvard Business School Press, 2002<\/li>\n<li>R. S. Kaplan, The Balanced Scorecard: Translating Strategy into Action, with David P. Norton, HBS Press, 1996<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-20  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-21  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  class='av_promobox av-dskg1y-7640993e4bf78f89128063a9fecf1497 avia-button-no'><div class='avia-promocontent'><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">To know costs and availability<\/span><\/h3>\n<\/div><\/div>\r\n<form 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