{"id":4749,"date":"2022-03-04T10:43:33","date_gmt":"2022-03-04T09:43:33","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/kim-w-chan\/"},"modified":"2022-04-19T09:42:01","modified_gmt":"2022-04-19T07:42:01","slug":"kim-w-chan","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/kim-w-chan\/","title":{"rendered":"Kim, W. Chan"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4749'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-173915a145060388a91afe468d573ea4\">\n#top .av-special-heading.av-l09nui5v-173915a145060388a91afe468d573ea4{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-173915a145060388a91afe468d573ea4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-173915a145060388a91afe468d573ea4 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-173915a145060388a91afe468d573ea4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-173915a145060388a91afe468d573ea4 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >W. Chan Kim<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-710b0836622af31cfcdc2078a5d07fdd\">\n#top .av-special-heading.av-l09nwjx0-710b0836622af31cfcdc2078a5d07fdd{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-710b0836622af31cfcdc2078a5d07fdd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-710b0836622af31cfcdc2078a5d07fdd .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-710b0836622af31cfcdc2078a5d07fdd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-710b0836622af31cfcdc2078a5d07fdd av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"contentheading\">Co-Founder and Co-Director<\/span> of the INSEAD Blue Ocean Strategy Institute<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08 avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 120%;'><li  class='avia-slideshow-slide av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4420 avia-img-lazy-loading-not-4420\"  src=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2022\/03\/W.-Chan-Kim.jpg\" width=\"250\" height=\"300\" title='W.-Chan-Kim' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div class='flex_column_table av-t10r2o-958312173f7dec8ed43153ac64b3a6dc sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-t10r2o-958312173f7dec8ed43153ac64b3a6dc av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-qb40n4-8809355afa840be72041ea2473dc7e60 av_one_fourth  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4749'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-5355aee62b6ad61beb193c91fe80a8d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Business Management<\/li>\n<li>Corporate Strategy<\/li>\n<li>International Business Development<\/li>\n<li>Managing Multinationals<\/li>\n<li>Value Innovation<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nyh2l-b799fdc5d84775e71ca0e3609e54ca9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA.<\/p>\n<blockquote>\n<p>Leading Strategy and Management Expert<\/p>\n<\/blockquote>\n<p>He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and is the Country Advisor to Malaysia. He was born in Korea.<\/p>\n<p>Kim is a Fellow of the World Economic Forum.<br \/>\nHis\u00a0<i>Harvard Business Review<\/i>\u00a0articles, co-authored with Ren\u00e9e Mauborgne, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in\u00a0<i>Harvard Business Review<\/i>. They have co-authored articles in\u00a0<i>The Wall Street Journal<\/i>,\u00a0<i>The Wall Street Journal Europe<\/i>,\u00a0<i>The New York Times<\/i>,\u00a0<i>The Financial Times<\/i>\u00a0and\u00a0<i>The Asian Wall Street Journal<\/i>\u00a0amongst others. Kim has published numerous articles on strategy and managing the multinational which can be found in:\u00a0<i>Academy of Management Journal<\/i>,\u00a0<i>Management Science<\/i>,\u00a0<i>Organization Science<\/i>,\u00a0<i>Strategic Management Journal<\/i>,\u00a0<i>Administrative Science Quarterly<\/i>,\u00a0<i>Journal of International Business Studies<\/i>,\u00a0<i>Harvard Business Review<\/i>,\u00a0<i>Sloan Management Review<\/i>, and others.<\/p>\n<p>The <i>Journal of International Management<\/i>\u00a0recognizes Kim as one of the world\u2019s most influential academic journal authors in global strategy. He is the co-author of\u00a0<i>Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant<\/i>\u00a0(Harvard Business School Press, 2005).\u00a0<i>Blue Ocean Strategy<\/i>\u00a0has become an &#8220;International Bestseller,&#8221; after reaching the &#8220;Wall Street Journal Bestseller,&#8221; &#8220;BusinessWeek Bestseller,&#8221; and &#8220;National (American) Bestseller&#8221; status. It sold over one million copies in the first year and is being published in 41 languages, breaking HBSP&#8217;s historical record of most foreign language translations ever achieved.\u00a0<i>Blue Ocean Strategy<\/i>\u00a0won the\u00a0<i>Best Business Book of 2005 Prize<\/i>\u00a0at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by\u00a0<i>Strategy + Business<\/i>, Booz Allen &amp; Hamilton&#8217;s leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.<\/p>\n<p>BLUE OCEAN STRATEGY provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries. BLUE OCEAN STRATEGY highlights six principles that every company can use to successfully formulate and execute blue ocean strategies. The primary concept is simple: Blue Oceans represent unknown, uncreated market space. They become wide open opportunities once discovered and executed.<\/p>\n<blockquote>\n<p>Don&#8217;t Compete with Rivals &#8211; Make Them Irrelevant<\/p>\n<\/blockquote>\n<p>Kim is a winner of the\u00a0<i>Eldridge Haynes Prize<\/i>, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business.\u00a0<i>Thinkers 50<\/i>, the global ranking of management gurus, places Kim among the top ten most influential thinkers in 2007.\u00a0<i>L&#8217;Expansion<\/i>\u00a0also named Kim along with his colleague Renee Mauborgne as\u00a0<i>&#8220;the number one gurus of the future&#8221;<\/i>.\u00a0<i>The Sunday Times<\/i>\u00a0(London) called them\u00a0<i>&#8220;two of Europe&#8217;s brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy&#8221;.<\/i>\u00a0<i>The Observer<\/i>\u00a0called Kim and Mauborgne,\u00a0<i>&#8220;the next big gurus to hit the business world&#8221;.<\/i><\/p>\n<p>Kim co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers.<br \/>\n<b><br \/>\nBrief:<\/b>\u00a0The primary concept of the Blue Ocean Strategy is simple: Blue Oceans represent unknown, uncreated market space. They become wide open opportunities once discovered and executed. Red Oceans, on the other hand, represent known markets. These are highly competitive, segmented, bloody, shark-infested waters with shrinking opportunities. Throughout history, markets are born as blue oceans and evolve to red through competition, commoditization and over supply. The goals of a blue ocean strategy:<\/p>\n<blockquote>\n<ul class=\"arrow2\">\n<li>Create uncontested space<\/li>\n<li>Make competition irrelevant<\/li>\n<li>Create and capture new demand<\/li>\n<li>Break the value-cost trade-off<\/li>\n<li>Align your entire system in pursuit of low cost, high margin<\/li>\n<\/ul>\n<\/blockquote>\n<p>Red ocean strategies are self focused, obsessed with their organization\u2019s internal perception of the industry condition, size of opportunities, competition, consumers and timing.<br \/>\nBlue oceans are about creating new opportunities, not creating new varieties of existing products, services or processes. Patterns can be identified and applied to generate innovative thinking.<br \/>\nBased on research that included hotels, cinema, retail, airline, industry, computer, home construction, software, cosmetics, steel, auto and energy, common paths were identified for blue ocean strategies.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j71s6-ba643af44d91f4565bab6fcaada4abc4\">\n#top .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Selected Works:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0c4lyqn-83134116f0103b8d30139ff116e37f30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>W. Chan Kim, R. Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press, 2005<\/li>\n<li>W. Chan Kim, R. Mauborgne, Tipping Point Leadership, Harvard Business Review, 2003<\/li>\n<li>W. Chan Kim, R. Mauborgne, Charting Your Company\u2019s Future, Harvard Business Review, 2002<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-18  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-19  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  class='av_promobox av-dskg1y-7640993e4bf78f89128063a9fecf1497 avia-button-no'><div class='avia-promocontent'><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">To know costs and 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