{"id":4764,"date":"2022-03-04T11:08:36","date_gmt":"2022-03-04T10:08:36","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/martinez-ribes-lluis\/"},"modified":"2022-04-19T10:32:26","modified_gmt":"2022-04-19T08:32:26","slug":"martinez-ribes-lluis","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/martinez-ribes-lluis\/","title":{"rendered":"Martinez-Ribes, Llu\u00eds"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4764'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-a8fa6ab959dce21ed671ac9d999d0955\">\n#top .av-special-heading.av-l09nui5v-a8fa6ab959dce21ed671ac9d999d0955{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-a8fa6ab959dce21ed671ac9d999d0955 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-a8fa6ab959dce21ed671ac9d999d0955 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-a8fa6ab959dce21ed671ac9d999d0955 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-a8fa6ab959dce21ed671ac9d999d0955 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Llu\u00eds Martinez-Ribes<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-01c82d097e021b094f89c7296ca91af9\">\n#top .av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-01c82d097e021b094f89c7296ca91af9 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Professor of Business Administration<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Visiting Professor ESADE and m+f=! co-founder<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08 avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 120%;'><li  class='avia-slideshow-slide av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4556 avia-img-lazy-loading-not-4556\"  src=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2022\/03\/Lluis-Martinez-Ribes-1.jpg\" width=\"250\" height=\"300\" title='Lluis-Martinez-Ribes' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div class='flex_column_table av-t10r2o-958312173f7dec8ed43153ac64b3a6dc sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-t10r2o-958312173f7dec8ed43153ac64b3a6dc av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-qb40n4-8809355afa840be72041ea2473dc7e60 av_one_fourth  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4764'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-5355aee62b6ad61beb193c91fe80a8d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>How to create a brain-pleasing customer experience for OnOff people<\/li>\n<li>Next practices creation with brain-pleasing marketing<\/li>\n<li>How to shape an immersive retail experience, both digital and 3D<\/li>\n<li>How to persuade better using neuroscience-based methods<\/li>\n<li>How to use neuroscience to shape a brain-pleasing<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nyh2l-b799fdc5d84775e71ca0e3609e54ca9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201cEach morning, when I switch my computer on, I am extremely pleased that my job can help improve the quality of people\u2019s lives in certain moments, for example, when purchasing\u201d.<\/p>\n<p>This is how I live my passion of inspiring managers with Brain-pleasing Marketing methods, which includes cognitive neuroscience, psychology, sociology, digitisation, and semiotics.<\/p>\n<p>This allows me to shape brands, products and customer experiences that please the brain.<\/p>\n<p>I am a hybrid person, as I like to link two worlds: the academic rigour, and the business practice.<\/p>\n<p>Visiting Professor at ESADE business school, SDA Bocconi (Italy), St. Gallen University (Switzerland), Skolkovo School of Business (Russia). And Lecturer at the Univ. of Vienna, Univ. of Edinburgh, SMU (Singapore), among others.<\/p>\n<p>I hold a BBA and MBA from ESADE Business school. I have completed my studies at the University of Stirling (UK) with an MBA in retailing, and I\u2019ve studied active learning methods at Harvard BS (USA).<\/p>\n<p>I began my career as a consultant in 1976, and after 10 years of experience I accepted an invitation to join the business faculty at ESADE where I am currently a Visiting Professor lecturing \u2018Next practices with brain-pleasing marketing\u2019 courses.<\/p>\n<p>During my time at ESADE, I have launched and led the Commercialisation and Retailing Department, been Director of the Marketing Management Department (2003-2005) and Co-Director of the EMMS (Executive Master in Marketing &amp; Sales, 2007-2014).<\/p>\n<p>In all of them the participants\u2019 satisfaction has been extremely high.<\/p>\n<p>I participated in the Future Trends Forum and I was a member of the Scientific Committee for the Channel and Retail Academy (CRA Bocconi).<\/p>\n<p>In 2013, I was appointed as a Retail innovation Expert by the European Commission.<\/p>\n<p>Co-founder at MF marketing catalysts (m+f=!). With my small great team we have served Game Changers in +30 countries applying Brain-pleasing Marketing as an innovation enabler. Among them: IKEA, Coca-Cola, Zara, Olympic Committee, Unilever, Pepsico, Migros, Orange, Audi, Sentosa Island (Sing.), Mercadona, Calvin Klein, Asics, Sonae, Roche, Abbvie, Biogen, ABB, La Caixa, Roca, Tata (India), Campofrio, Nestl\u00e9, Mattel, etc.<\/p>\n<p>I release articles, blog posts and book chapters frequently, like the chapter \u201cBranding in retail\u201d released in the book \u201cThe future of branding\u201d (2015, SAGE edit).<\/p>\n<p>I am fluent in Spanish, English, French and Catalan. I can work in Italian, and basic Portuguese, so the audience can put questions in these languages.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-16  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-17  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  class='av_promobox av-dskg1y-7640993e4bf78f89128063a9fecf1497 avia-button-no'><div class='avia-promocontent'><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">To know costs and 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