{"id":4790,"date":"2022-04-19T11:15:27","date_gmt":"2022-04-19T09:15:27","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/randolph-marc-copy\/"},"modified":"2022-04-19T11:22:49","modified_gmt":"2022-04-19T09:22:49","slug":"rangan-kasturi-v","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/rangan-kasturi-v\/","title":{"rendered":"Rangan, Kasturi V."},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xkawec-6abc0e09c640edaf82e920dd9c611c67\">\n.avia-section.av-xkawec-6abc0e09c640edaf82e920dd9c611c67{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-xkawec-6abc0e09c640edaf82e920dd9c611c67 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-xkawec-6abc0e09c640edaf82e920dd9c611c67 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4790'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wmt1wk-6fa083cd904516cf4bb8453d81ab57c3 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l204tm81-56e58545f1879771131e3383358068c6\">\n#top .av-special-heading.av-l204tm81-56e58545f1879771131e3383358068c6{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l204tm81-56e58545f1879771131e3383358068c6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l204tm81-56e58545f1879771131e3383358068c6 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l204tm81-56e58545f1879771131e3383358068c6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l204tm81-56e58545f1879771131e3383358068c6 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Kasturi V. Rangan<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-uquums-480d685352e58dabae62f9266bd4efae hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tbf7ok-d12071d6ce81cd66e1529aacac0ace4e\">\n#top .av-special-heading.av-tbf7ok-d12071d6ce81cd66e1529aacac0ace4e{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-tbf7ok-d12071d6ce81cd66e1529aacac0ace4e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-tbf7ok-d12071d6ce81cd66e1529aacac0ace4e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-tbf7ok-d12071d6ce81cd66e1529aacac0ace4e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-tbf7ok-d12071d6ce81cd66e1529aacac0ace4e av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Malcolm P. McNair Professor of Marketing, Harvard Business School, USA,<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Co-Chair Social Enterprise Initiative, Harvard Business School, USA<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-rbnepg-0b2411487f98525e561468676b501ee7 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l204veq6-25039a70af3be1cc72d47caf9ffba967 avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 120%;'><li  class='avia-slideshow-slide av-l204veq6-25039a70af3be1cc72d47caf9ffba967__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4792 avia-img-lazy-loading-not-4792\"  src=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2022\/04\/Kasturi-V.-Rangan.jpg\" width=\"250\" height=\"300\" title='Kasturi-V.-Rangan' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div class='flex_column_table av-q6ict0-dd785472ac31f176b48596b7aff047b4 sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-q6ict0-dd785472ac31f176b48596b7aff047b4 av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-locy78-a46754f852ea59a19142acf3ff4946db av_one_fourth  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-k81dk4-226a5fffc40d1c0842c467f2aed9564f main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4790'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ifoms4-f9f7dfacd8c79915cf5e7d322a9bce7c\">\n@keyframes av_boxShadowEffect_av-ifoms4-f9f7dfacd8c79915cf5e7d322a9bce7c-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-ifoms4-f9f7dfacd8c79915cf5e7d322a9bce7c{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-ifoms4-f9f7dfacd8c79915cf5e7d322a9bce7c av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dkl1ro-dcf79d24bf56bfd49e85be1224f9f796\">\n#top .av-special-heading.av-dkl1ro-dcf79d24bf56bfd49e85be1224f9f796{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-dkl1ro-dcf79d24bf56bfd49e85be1224f9f796 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-dkl1ro-dcf79d24bf56bfd49e85be1224f9f796 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-dkl1ro-dcf79d24bf56bfd49e85be1224f9f796 av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-16c0pw-9d9c3f0e44038a8f9cd07124ffa09bfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><span lang=\"EN-GB\">Business marketing<\/span><\/li>\n<li><span lang=\"EN-GB\">Channels of distribution<\/span><\/li>\n<li><span lang=\"EN-GB\">Customer relationship management<\/span><\/li>\n<li><span lang=\"EN-GB\">Marketing<\/span><\/li>\n<li><span lang=\"EN-GB\">Non profit<\/span><\/li>\n<li><span lang=\"EN-GB\">Conflict management<\/span><\/li>\n<li><span lang=\"EN-GB\">Corporate social responsibility<\/span><\/li>\n<li><span lang=\"EN-GB\">Customer behaviour<\/span><\/li>\n<li><span lang=\"EN-GB\">Customer profitability analysis<\/span><\/li>\n<li><span lang=\"EN-GB\">High-tech marketing<\/span><\/li>\n<li><span lang=\"EN-GB\">Service management<\/span><\/li>\n<li><span lang=\"EN-GB\">Social enterprise<\/span><\/li>\n<li><span lang=\"EN-GB\">Strategy<\/span><\/li>\n<\/ul>\n<p><span class=\"componentheading\" lang=\"EN-GB\">Research Focus:<\/span><\/p>\n<p>Channel Stewardship ( Prof\u00a0Rangan has developed a paradigm for continuously evolving a firm&#8217;s\u00a0Go-to-Market strategy in keeping up with the changes in business environment.\u00a0This evolutionary concept is a break from existing approaches to\u00a0Channel Strategy);<\/p>\n<p><span lang=\"EN-GB\">Social Marketing\u00a0(Prof. Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling).<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fg772-b9d6240bf1d5957b2ef059501911b64b\">\n#top .av-special-heading.av-4fg772-b9d6240bf1d5957b2ef059501911b64b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-4fg772-b9d6240bf1d5957b2ef059501911b64b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4fg772-b9d6240bf1d5957b2ef059501911b64b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4fg772-b9d6240bf1d5957b2ef059501911b64b av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2ogje6-1212ab04c35bd62fa261577e70baccab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p align=\"justify\"><span lang=\"EN-US\">Kash Rangan is the Malcolm P. McNair Professor of Marketing at the\u00a0Harvard\u00a0Business\u00a0School. Until recently the chairman of the Marketing Department (1998-2002), and a faculty director of the School\u2019s Research Division (2004-2009), he is now the co-chairman of the school&#8217;s Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (as its course head across multiple sections from 1993-1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also taught marketing in the Advanced Management Program for senior managers. Currently Prof. Rangan teaches the elective MBA courses: Commerce and Society: How Business can Integrate Economic and Social Value and, Business Approaches and Solutions to Base-of-the-Pyramid. In addition, he teaches in a number of focused executive programs, including the three he created: Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.<\/span><\/p>\n<p align=\"justify\"><span lang=\"EN-US\">Professor Rangan&#8217;s Business Marketing and Channel Strategy research have appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science and Organization Science. Prof. Rangan has served on the editorial board of Journal of Retailing and Journal of Marketing.\u00a0\u00a0<\/span><span lang=\"EN-US\">In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study the challenges of nonprofit management. His research on this topic has appeared in journals that include Nonprofit Management and Leadership and Harvard Business Review. His current research is focused on two topics: One to understand the needs and wants of the global poor, those living on less than \/day. The aim of the research is to capture the lessons of successful models of businesses, nonprofits and governments serving that segment. His second stream of research focuses on how to improve the practice of \u201ccorporate social responsibility.\u201d<\/span><\/p>\n<p>Before he joined the Ph.D program at\u00a0Northwestern\u00a0University, Prof. Rangan held several sales and marketing positions for a large multinational company in\u00a0India\u00a0for over six years. Prof. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises. Prof. Rangan has been on the faculty of the\u00a0Harvard\u00a0Business\u00a0School\u00a0since 1983.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l25xskzv-ce8f92b4ce44f7d4a4a233b5e533b68a\">\n#top .av-special-heading.av-l25xskzv-ce8f92b4ce44f7d4a4a233b5e533b68a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l25xskzv-ce8f92b4ce44f7d4a4a233b5e533b68a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l25xskzv-ce8f92b4ce44f7d4a4a233b5e533b68a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l25xskzv-ce8f92b4ce44f7d4a4a233b5e533b68a av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Selected Works:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l25xtuk4-6dbafadaee9025947cbd7cbbcaee2f62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof.Rangan has co-authored several books, which include:<\/p>\n<ul>\n<li>Going to Market, which deals with distribution systems for industrial products and Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle.<\/li>\n<li>Rangan&#8217;s latest book, Transforming Your Go-to-Market Strategy, presents a unique three step framework on how to evolve and steward a firm&#8217;s go-to-market strategy.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4jrdjo-b90be56678c51c72421ea70e1bdca564 av_one_third  avia-builder-el-18  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-19  avia-builder-el-no-sibling '><div 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