{"id":4806,"date":"2022-03-04T15:54:09","date_gmt":"2022-03-04T14:54:09","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/salum-carlos\/"},"modified":"2025-06-16T17:09:16","modified_gmt":"2025-06-16T15:09:16","slug":"salum-carlos","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/salum-carlos\/","title":{"rendered":"Salum, Carlos"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4806'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-14cbf8c1fb6786e7d92ad3a6da373470\">\n#top .av-special-heading.av-l09nui5v-14cbf8c1fb6786e7d92ad3a6da373470{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-14cbf8c1fb6786e7d92ad3a6da373470 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-14cbf8c1fb6786e7d92ad3a6da373470 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-14cbf8c1fb6786e7d92ad3a6da373470 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-14cbf8c1fb6786e7d92ad3a6da373470 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Carlos Salum<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-2f57bc0385dc6b825a108ead02a4e968\">\n#top .av-special-heading.av-l09nwjx0-2f57bc0385dc6b825a108ead02a4e968{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-2f57bc0385dc6b825a108ead02a4e968 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-2f57bc0385dc6b825a108ead02a4e968 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-2f57bc0385dc6b825a108ead02a4e968 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-2f57bc0385dc6b825a108ead02a4e968 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Leadership Performance Strategist<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Founder of Salum International Resources, Charlotte, North Carolina<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08 avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' 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Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4806'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-63f63c2b3633e2da8ae2d4537e5593be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Leadership Performance and Resonance Strategies: Focus first; Significance Always.<\/li>\n<li>Beyond Personal Best: Winning in Sports Applied to Leading in Business<\/li>\n<li>The Glass is Full and a Half: The Power of Executive Versatility to Design Extraordinary Results<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nyh2l-4cadfae365594e3620ff27575ea3c5df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Carlos Salum is the Founder of Salum International Resources, Inc., a Leadership Performance Strategy consultancy based in Charlotte, North Carolina, USA.\u00a0 He\u2019s the developer of <strong><em>Performance Architecture<\/em><\/strong>, a process that helps corporate leaders design a blueprint for achieving peak performance, based on key training principles utilized by world-class athletes and sports teams.<\/p>\n<p>His international clients include UBS Wealth Management, Credit Suisse, Julius Baer Bank, HSBC Private Bank, ABN AMRO Private Banking, Heritage Bank, Morgan Stanley, Aberdeen Asset Management Switzerland, Bausch &amp; Lomb, ATKearney, Coca-Cola, Mission Foods, The British Embassy in Spain, ALSTOM Power, KUONI Travel Holdings, KPIT Cummins, Istituto Adriano Olivetti, CTC Bologna, Hospice Care of South Carolina, The Neurological Institute, United Sleep Medicine, The New York Knicks Organization, The WNBA Washington Wizards, Sense Arena Tennis VR,\u00a0 and the ATP Tennis Tour \u2013 among many others.<\/p>\n<p>He\u2019s the author of <strong><em>\u201cThe Glass is Full and a Half\u201d<\/em><\/strong> and<strong> <em>\u201cFrom Fog to Focus\u201d<\/em> <\/strong>books in which he documents breakthrough transformations through his work as a consultant for over three decades.<\/p>\n<p>As a sports peak performance expert, he has participated in ground-breaking research with some of the world&#8217;s leading sport scientists, with whom he coached some of the world&#8217;s top athletes.\u00a0 He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others.\u00a0 He coached international race car drivers Pietro Fittipaldi (ELMS\/IMSA\/Indy, Formula One Team Haas, 2017 World Champion Formula Renault V8 3.5) and Enzo Fittipaldi (ELMS, Formula 2 Red Bull Academy, 2018 Formula 4 Italian Champion, former Ferrari Driver Academy), as well as sisters Amna and Hamda Al Qubaisi (F1 Academy, Formula 4, from Abu Dhabi).<\/p>\n<p>Salum collaborates as a Mentor with LEAD.vc created by the grandsons of Adi Dassler (the legendary founder of Adidas), as well as their ADlegacy operation based in the Bahamas. He is the co-founder of Synergize Sports, an international sports innovation consultancy and the co-producer of the Tennis Innovation Conference.<\/p>\n<p>In addition, he was the opening speaker at TEDx Charlotte in 2010 and spoke at The Nobels Colloquia business management seminars in Venice, Italy in 2011. He is the founder of TheSircle Executive Club, organizing private dinners for leaders in Charlotte, NC since 2009. Salum is an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a TV documentary film producer (associated with 360 PowWow Sports, an international production company).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l0cjhune-39d6f0b7013295d66c7c3c8705fa8582\">\n#top .av-special-heading.av-l0cjhune-39d6f0b7013295d66c7c3c8705fa8582{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l0cjhune-39d6f0b7013295d66c7c3c8705fa8582 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l0cjhune-39d6f0b7013295d66c7c3c8705fa8582 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l0cjhune-39d6f0b7013295d66c7c3c8705fa8582 av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Education:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0c4lyqn-9d67cd54fd06707171908237444c8f85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Medicine. National University of Buenos Aires<\/li>\n<li>Lateral Thinking. Edward de Bono Management Centre Europe. 1993<\/li>\n<li>Marketing. Dr. Philip Kotler Management Centre Europe. 1994<\/li>\n<li>Breakthrough Strategy. Brain Technologies Corporation. 2004<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j71s6-ba643af44d91f4565bab6fcaada4abc4\">\n#top .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Selected Works:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0cjiaen-9246bf1dd798aaf3c56f1638a6f8c3ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Salum, Carlos, The Glass is Full and a Half, 2019<\/li>\n<li>Salum, Carlos, From Fog to Focus, 2025<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-20  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-21  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  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