{"id":4807,"date":"2022-03-04T15:57:39","date_gmt":"2022-03-04T14:57:39","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/shapiro-benson-p\/"},"modified":"2022-04-19T12:18:20","modified_gmt":"2022-04-19T10:18:20","slug":"shapiro-benson-p","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/shapiro-benson-p\/","title":{"rendered":"Shapiro, Benson P."},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4807'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-54729a070563ed5974a06affca308a70\">\n#top .av-special-heading.av-l09nui5v-54729a070563ed5974a06affca308a70{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-54729a070563ed5974a06affca308a70 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-54729a070563ed5974a06affca308a70 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-54729a070563ed5974a06affca308a70 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-54729a070563ed5974a06affca308a70 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Benson P. Shapiro<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-24965beac3ebb2ef2d0c57beba878e48\">\n#top .av-special-heading.av-l09nwjx0-24965beac3ebb2ef2d0c57beba878e48{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-24965beac3ebb2ef2d0c57beba878e48 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-24965beac3ebb2ef2d0c57beba878e48 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-24965beac3ebb2ef2d0c57beba878e48 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-24965beac3ebb2ef2d0c57beba878e48 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"contentheading\">Professor Emeritus<\/span> of Marketing<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Harvard Business School, Boston, USA<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08 avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 120%;'><li  class='avia-slideshow-slide av-l09nusd9-4e5caf181d2e35b75c0e6c674ad24a08__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4438 avia-img-lazy-loading-not-4438\"  src=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2022\/03\/Benson-P.-Shapiro.jpg\" width=\"250\" height=\"300\" title='Benson-P.-Shapiro' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div class='flex_column_table av-t10r2o-958312173f7dec8ed43153ac64b3a6dc sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-t10r2o-958312173f7dec8ed43153ac64b3a6dc av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-qb40n4-8809355afa840be72041ea2473dc7e60 av_one_fourth  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4807'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-5355aee62b6ad61beb193c91fe80a8d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Marketing management<\/li>\n<li>Sales management<\/li>\n<li>Industrial marketing<\/li>\n<li>Creative marketing strategies<\/li>\n<li>Product lines management<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nyh2l-b799fdc5d84775e71ca0e3609e54ca9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization.<\/p>\n<p>He is also the <i>Malcolm P. McNair Professor<\/i> of Marketing Emeritus at the Harvard Business School where he taught full-time from 1970 to 1997. He continues to teach there in several executive programs including the CEO Program, Young President&#8217;s Program, and Business Marketing Strategy, and currently chairs the Sustainable Marketing Leadership for Mid-Sized Firms Program.<\/p>\n<p>Since 1997, Professor Shapiro has concentrated his time on consulting, speeches, research and writing. During his 27 years on the full-time Harvard faculty, he taught a wide variety of MBA courses including Industrial Marketing, Sales Management, Creative Marketing Strategy, Integrated Product Line Management, and participated in many executive programs. Professor Shapiro has also held various adminstrative positions including Senior Associate Dean for Publications, Research Director, Head of the Required MBA Marketing Course, and Faculty Chair for Strategic Marketing Management, a two-week program for senior marketing executives.<\/p>\n<p>Professor Shapiro is the author, co-author or editor of 14 books, and 19 Harvard Business Review articles including\u00a0<i>Leveraging to Beat the Odds: The New Marketing Mind-Set<\/i>,\u00a0<i>What the Hell is Market Oriented?<\/i>,\u00a0<i>Manage Customers for Profits, Not Just Sales<\/i>\u00a0and\u00a0<i>Staple Yourself to an Order<\/i>.<\/p>\n<p>He has served as a consultant to over 280 companies including startups, medium-size firms, and large international corporations. And, he has participated in well over 160 executive education programs outside of Harvard for corporations and associations.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l0cjpmtx-726cb9c11e1ad2f267b7e3e924ac7d77\">\n#top .av-special-heading.av-l0cjpmtx-726cb9c11e1ad2f267b7e3e924ac7d77{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l0cjpmtx-726cb9c11e1ad2f267b7e3e924ac7d77 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l0cjpmtx-726cb9c11e1ad2f267b7e3e924ac7d77 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l0cjpmtx-726cb9c11e1ad2f267b7e3e924ac7d77 av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Education:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0c4lyqn-83134116f0103b8d30139ff116e37f30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>B.S.E. in Chemical Engineering, University of Michigan<\/li>\n<li>M.B.A. e D.B.A., Harvard University<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j71s6-ba643af44d91f4565bab6fcaada4abc4\">\n#top .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2j71s6-ba643af44d91f4565bab6fcaada4abc4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Selected Works:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l0cjq5i6-262b979c8de9a284f9ee53c20e340090 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>B. P. Saphiro, Business Marketing Strategy: Cases, Concepts, and Applications, with V. K. Rangan and R. T. Moriarty Jr., Burr Ridge, Ill.: Richard D. Irwin Inc., 1995<\/li>\n<li>B. P. Saphiro, Marketing Management: Principles, Analysis and Applications, with R. J. Dolan and J. Quelch, Homewood, Ill.: Richard D. Irwin, Inc., 1985<\/li>\n<li>B. P. Saphiro, Marketing Management: Strategy, Planning and Implementation, with R. J. Dolan and J. A. Quelch, Homewood, Ill.: Richard D. Irwin, Inc., 1985<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-20  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-21  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  class='av_promobox av-dskg1y-7640993e4bf78f89128063a9fecf1497 avia-button-no'><div class='avia-promocontent'><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">To know costs and availability<\/span><\/h3>\n<\/div><\/div>\r\n<form 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