{"id":5262,"date":"2023-10-10T11:27:56","date_gmt":"2023-10-10T09:27:56","guid":{"rendered":"https:\/\/www.promostudio.info\/speakers\/gobbi-linda\/"},"modified":"2023-10-10T11:37:22","modified_gmt":"2023-10-10T09:37:22","slug":"gobbi-linda","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/gobbi-linda\/","title":{"rendered":"Gobbi, Linda"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5262'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-50f53657310a9bf81e653ea73ab54d8d\">\n#top .av-special-heading.av-l09nui5v-50f53657310a9bf81e653ea73ab54d8d{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-50f53657310a9bf81e653ea73ab54d8d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-50f53657310a9bf81e653ea73ab54d8d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-50f53657310a9bf81e653ea73ab54d8d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-50f53657310a9bf81e653ea73ab54d8d av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Linda Gobbi<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-6d548fac76332733afaba7b43be9ed83\">\n#top .av-special-heading.av-l09nwjx0-6d548fac76332733afaba7b43be9ed83{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-6d548fac76332733afaba7b43be9ed83 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-6d548fac76332733afaba7b43be9ed83 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-6d548fac76332733afaba7b43be9ed83 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-6d548fac76332733afaba7b43be9ed83 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Sociologist<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Founder and Research Director of Future Concept Lab<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-c63753c62f778b62a3e4525630938bbb avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' 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Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5262'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-63f63c2b3633e2da8ae2d4537e5593be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><strong>Social Demography: <\/strong>study of generations and the correlation with consumption dynamics<\/li>\n<li><strong>Socio-cultural scenario trends broken down by sector<\/strong> (Food, Cosmetics, Wellness &amp; Health, Domesticity): definition of business strategies (Brand, Communication, Distribution)<\/li>\n<li><strong>Marketing management:<\/strong> practical application of analysis methods and techniques within the\u00a0\u00a0 company (training, workshops, events,&#8230;)<\/li>\n<li><strong>Women&#8217;s Empowerment:<\/strong> female leadership development<\/li>\n<li><strong>Circular economy and social sustainability:<\/strong> transformation of sustainable consumption models<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-36aow0-186187cb8da21a12a615bab23a80ef8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sociologist specialized in Research Methodology, in the study of Social Indicators and data processing, she has worked in the field of social and market research since 1980. After a professional experience as a researcher at Italian Universities and Social and Market Research Institutes, dealing with socio-cultural research models, social demography and consumer segmentation, in 1989 she became a founding member of Trends Lab.<\/p>\n<p>Since 1994 she has been co-founder and partner of Future Concept Lab, a social and market research institute, based in Milan.<\/p>\n<p>In Future Concept Lab he manages the area of ad hoc research, the Sector Observatories (Food &amp; Drink, Wellbeing &amp; Health) and defines the generational trends in the multi-decade cycle of the Future Vision Workshops (Seminars on Trends in Aesthetics, Consumption, Communication, Retail).<br \/>\nFrom 2005 to 2010, contract professor at the Master in Marketing Research, Faculty of Statistics, Alma Mater University of Bologna, Bologna and Buenos Aires branches. From 2007 to 2010 teaching position on domestic scenarios at POLI-Design.<\/p>\n<p>She developed and coordinated the WE-Women for Expo project of Expo Milano 2015 (2013-2015) &#8211; in collaboration with the Ministry of Foreign Affairs and International Cooperation and with the Arnoldo and Alberto Mondadori Foundation &#8211; the large network of women from all over the world on the issues of sustainability and nutrition.<\/p>\n<p>Head of the scientific committee of Fermati Otello, an association that researches, trains in schools, raises awareness on the issues of gender violence.<\/p>\n<p>Teacher and Project Work Tutor at the Master Integrated Communication Strategy UPA (Milan), he holds courses and seminars at organizations and institutions on the topics of the fields of study and work.<\/p>\n<p>She is co-author of\u00a0 <strong>\u201cI Boom, Societ\u00e0 e Prodotti dell\u2019Italia degli anni \u201880\u201d<\/strong> (1990), <strong>\u201cI nuovi boom, Tendenze e prodotti di successo negli anni della transizione\u201d<\/strong> (1993),<strong> \u201cAsimmetrie Europee\u201d<\/strong> (2002;<strong> \u201cLeggere le tendenze\u201d<\/strong> (Lupetti, 2007);<strong> \u201cFocus Groups per il Marketing\u201d <\/strong>(Franco Angeli, 2008), <strong>\u201cIl Talento dell\u2019Impresa: L\u2019Impronta Rinascimentale in dieci aziende italiane\u201d<\/strong> (2010, Nomos)\u00a0 and <strong>\u201cL\u2019Impresa del Talento. I territori creativi delle aziende italiane\u201d<\/strong> (2012, Nomos).<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-16  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-17  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  class='av_promobox av-dskg1y-7640993e4bf78f89128063a9fecf1497 avia-button-no'><div class='avia-promocontent'><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">To know costs and 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