{"id":5657,"date":"2026-02-19T11:24:32","date_gmt":"2026-02-19T10:24:32","guid":{"rendered":"https:\/\/www.promostudio.info\/?post_type=product&#038;p=5657"},"modified":"2026-02-19T11:34:27","modified_gmt":"2026-02-19T10:34:27","slug":"noci-giuliano","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/noci-giuliano\/","title":{"rendered":"Noci, Giuliano"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5657'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-177216539c5ec2ad291ce3b63fabd8bd\">\n#top .av-special-heading.av-l09nui5v-177216539c5ec2ad291ce3b63fabd8bd{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-177216539c5ec2ad291ce3b63fabd8bd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-177216539c5ec2ad291ce3b63fabd8bd .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-177216539c5ec2ad291ce3b63fabd8bd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-177216539c5ec2ad291ce3b63fabd8bd av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Giuliano Noci<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-3ff3586fa1e7ccb59b54fa9ef75ff834\">\n#top .av-special-heading.av-l09nwjx0-3ff3586fa1e7ccb59b54fa9ef75ff834{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-3ff3586fa1e7ccb59b54fa9ef75ff834 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-3ff3586fa1e7ccb59b54fa9ef75ff834 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-3ff3586fa1e7ccb59b54fa9ef75ff834 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-3ff3586fa1e7ccb59b54fa9ef75ff834 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vice-Rector of the Chinese Territorial Center of the Politecnico di Milano<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>and Professor of Strategy &amp; Marketing at the Politecnico di Milano, geopolitical analyst and editorialist<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-c63753c62f778b62a3e4525630938bbb avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 120%;'><li  class='avia-slideshow-slide av-l09nusd9-c63753c62f778b62a3e4525630938bbb__0  av-single-slide slide-1 slide-odd'><a href=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci.jpg\" data-srcset=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci.jpg 600w, https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-250x300.jpg 250w, https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-588x705.jpg 588w, https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-450x540.jpg 450w\" data-sizes=\"(max-width: 600px) 100vw, 600px\"  data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5659 avia-img-lazy-loading-not-5659\"  src=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-250x300.jpg\" width=\"250\" height=\"300\" title='Giuliano Noci' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-250x300.jpg 250w, https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-588x705.jpg 588w, https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci-450x540.jpg 450w, https:\/\/www.promostudio.info\/wp-content\/uploads\/2026\/02\/Giuliano-Noci.jpg 600w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><\/li><\/ul><\/div><\/div><div class='flex_column_table av-t10r2o-958312173f7dec8ed43153ac64b3a6dc sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-t10r2o-958312173f7dec8ed43153ac64b3a6dc av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-qb40n4-8809355afa840be72041ea2473dc7e60 av_one_fourth  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5657'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-534d9e4f40fd290cc92eb38b90d9f94e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>International geopolitical scenario<\/li>\n<li>Competitiveness of the Italian system and Made in Italy<\/li>\n<li>Artificial intelligence and the country&#8217;s digital transformation<\/li>\n<li>Economic, social, and territorial transformations<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-36aow0-cfa76d0dd19bb8dea2f15b8ed63acf81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Giuliano Noci is Full Professor of Strategy &amp; Marketing at the Department of Management Engineering at the Politecnico di Milano. Since 2011, he has been Pro-Rector of the University&#8217;s Chinese Branch and previously served as the Rector&#8217;s Delegate for the Russian Federation (2006\u20132013) and India (2006\u20132010). In 2023, he was ranked among the top 2% of highly cited researchers in the world according to the Stanford-Elsevier ranking. He is also a member of the Committee for the Definition of the National Strategy on Artificial Intelligence at the Presidency of the Council of Ministers.<\/p>\n<p>His research interests range from geopolitics, analyzed from historical, geographical, political, sociological, legal, and economic perspectives, to the study of the impact of digital technologies on business models, marketing processes, and brand policies from an international perspective. In this field, he is the scientific director of several observatories dedicated to the changes brought about by digital technologies on corporate competitiveness, purchasing behavior, and public administration processes.<\/p>\n<p>In 2017, he founded <strong>Pheel<\/strong> <strong>\u2013 Physiology Emotion Experience Lab<\/strong>, an interdepartmental laboratory that analyzes consumer reactions to marketing stimuli through physiological data and brain activity. Since 2022, he has been the Scientific Director of the Metaverse Marketing Lab, dedicated to studying the role of immersive technologies in purchasing processes and business strategies. He also coordinates several Observatories at the School of Management of the Politecnico di Milano.<\/p>\n<p>He gained institutional experience as a management control expert for the Ministry of the Interior and as a member of the Technical Mission Structure at the Ministry of Infrastructure and Transport. During Expo 2015, he served as President of Explora ScpA, a company dedicated to promoting Milan&#8217;s tourism and cultural offerings.<\/p>\n<p>A columnist for Il Sole 24 Ore and contributor to Corriere della Sera, Sky, and Bloomberg, he regularly appears as a commentator on television and radio programs. He is the author of the book <strong>&#8220;Disordine&#8221;<\/strong>, dedicated to the nonlinear dynamics of economics, politics, and technology, and co-author of several best-selling books, including <strong>&#8220;Biomarketing&#8221;<\/strong>, which proposes a new human-centric marketing platform based on digital transformation.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-16  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-17  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dskg1y-7640993e4bf78f89128063a9fecf1497\">\n.av_promobox.av-dskg1y-7640993e4bf78f89128063a9fecf1497{\ncolor:#ffffff;\nbackground:#444444;\nborder-color:#333333;\n}\n<\/style>\n<div  class='av_promobox av-dskg1y-7640993e4bf78f89128063a9fecf1497 avia-button-no'><div class='avia-promocontent'><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">To know costs and availability<\/span><\/h3>\n<\/div><\/div>\r\n<form action=\"https:\/\/www.promostudio.info\/en\/speakers\/noci-giuliano\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-hidden    \" data-avia-form-id=\"1\" data-avia-redirect='' ><h3 class=''>Fill out the form<\/h3><fieldset><p class='  first_form  form_element form_element_half' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" 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value=\"\" \/><\/p><p class=' av_form_privacy_check av_contact_privacy_check first_form  form_element form_fullwidth' id='element_avia_9_1'><input  name=\"avia_9_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_9_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_9_1\">I consent to the processing of my data according to our <a href='https:\/\/www.promostudio.info\/en\/privacy-policy\/' target='_blank'>Privacy Policy<\/a> (GDPR Ue 2016\/679) <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Submit your request\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color 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