{"id":5767,"date":"2026-09-16T20:08:34","date_gmt":"2026-09-16T18:08:34","guid":{"rendered":"https:\/\/www.promostudio.info\/?post_type=product&#038;p=5767"},"modified":"2026-09-16T20:19:44","modified_gmt":"2026-09-16T18:19:44","slug":"boscato-cristiano","status":"publish","type":"product","link":"https:\/\/www.promostudio.info\/en\/speakers\/boscato-cristiano\/","title":{"rendered":"Boscato, Cristiano"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108cygw-d6651d9a081aa75e9849e8f60e85125c\">\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c{\nbackground-color:#ededed;\nbackground-image:url(https:\/\/www.promostudio.info\/wp-content\/uploads\/2021\/01\/Professional-Speakers-650x380-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-108cygw-d6651d9a081aa75e9849e8f60e85125c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-108cygw-d6651d9a081aa75e9849e8f60e85125c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5767'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-y3b92o-c44cd479ab1679fdda6fbc5c0aba0a57 av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nui5v-e5058cb215e218a2ff810a9f4368b453\">\n#top .av-special-heading.av-l09nui5v-e5058cb215e218a2ff810a9f4368b453{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nui5v-e5058cb215e218a2ff810a9f4368b453 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nui5v-e5058cb215e218a2ff810a9f4368b453 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nui5v-e5058cb215e218a2ff810a9f4368b453 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nui5v-e5058cb215e218a2ff810a9f4368b453 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Cristiano Boscato<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-39y9lc-38fc1f437ef3da0af5555c7d7ed856b7 hr-default  avia-builder-el-3  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l09nwjx0-a005502df5f81798fae8cf667113c875\">\n#top .av-special-heading.av-l09nwjx0-a005502df5f81798fae8cf667113c875{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l09nwjx0-a005502df5f81798fae8cf667113c875 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l09nwjx0-a005502df5f81798fae8cf667113c875 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l09nwjx0-a005502df5f81798fae8cf667113c875 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l09nwjx0-a005502df5f81798fae8cf667113c875 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Academic Director and Adjunct Professor, Bologna Business School<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Executive and Academic Director, Tekn\u00e8 5.0\u00ae Executive Master, Bi-Rex<br \/>\nCEO and Founder, Dinova (Maggioli Group)<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-v0hmj4-0c48f8c775d55ae4a6f96cba9b868149 av_one_fourth  avia-builder-el-5  el_after_av_three_fourth  el_before_av_three_fourth  flex_column_div  '     ><div  class='avia-slideshow av-l09nusd9-c63753c62f778b62a3e4525630938bbb avia-slideshow-medium av_slideshow avia-slide-slider  avia-builder-el-6  avia-builder-el-no-sibling  av-slideshow-ui 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Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-nu7klc-b36ccafcc837df15268562b59ce6b142 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5767'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luf4gw-82e368508a27c627ea16aaea44bda8a3\">\n@keyframes av_boxShadowEffect_av-luf4gw-82e368508a27c627ea16aaea44bda8a3-column {\n0%   { box-shadow:  0 0 0 0 #a8a8a8; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #a8a8a8; opacity: 1; }\n}\n.flex_column.av-luf4gw-82e368508a27c627ea16aaea44bda8a3{\nbox-shadow: 0 0 10px 0 #a8a8a8;\nborder-width:1px;\nborder-color:#bfbfbf;\nborder-style:solid;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-luf4gw-82e368508a27c627ea16aaea44bda8a3 av_two_third  avia-builder-el-11  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmo6xs-318cb990eba35154fdca759379857c3e\">\n#top .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kmo6xs-318cb990eba35154fdca759379857c3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kmo6xs-318cb990eba35154fdca759379857c3e av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Main Topics:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l09nx9p8-534d9e4f40fd290cc92eb38b90d9f94e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Artificial Intelligence, Corporate Culture and Innovation<\/strong><\/p>\n<p><strong>AI and Doubt as a Method:<\/strong> difficult questions in a market that demands immediate answers in a landscape where Artificial Intelligence is described through a succession of promises of salvation or apocalyptic warnings, Cristiano Boscato offers a different perspective: doubt not as a weakness, but as a working method and a form of listening.<br \/>\nIn this keynote, Boscato invites leaders to resist the temptation of simple formulas and artificial optimism, showing how difficult questions , the ones nobody is in a hurry to ask, are today the real competitive lever in a market obsessed with speed and performance.<br \/>\nThrough a narrative approach that always starts with a human detail, an everyday scene or a personal contradiction before expanding into business, technology and society, Boscato creates a talk that does not close the conversation, but opens it up, complicates it and makes it fertile.The central message is as simple as it is unsettling: the real revolution of Artificial Intelligence is not about machines; it is about the human beings who will have to decide what to do with them.<\/p>\n<p><strong>The Transformative Power of Language:<\/strong> how words shape the technology we will use.<br \/>\nWith a degree in semiotic studies and having studied under Umberto Eco, Cristiano Boscato looks at Artificial Intelligence through a lens that few other managers possess: language as a form of power, even before it becomes a tool for communication. From this perspective, Boscato shows how the words and narratives we choose to describe AI do not simply define it, but actively influence how it is understood, designed and used. With an ironic, humanistic style that never speaks from the ivory tower of theory, Boscato guides the audience through a reflection on how the dominant technological narrative, filled with words such as \u201cdisruption\u201d, repeated so often that they have almost lost their meaning, risks flattening the real complexity of the transformation underway. A perspective that invites leaders to regain awareness of language as their first strategic tool.<\/p>\n<p><strong>The Technological Mutation:<\/strong> Artificial Intelligence as an anthropological transformation<br \/>\nCristiano Boscato looks at Artificial Intelligence not simply as a technology, but as a massive cultural and sociological mutation destined to change the way we speak, think, desire, work and even imagine the future.<br \/>\nHe explores how this mutation is redefining work, relationships, identity and our vision of the future, going far beyond the boundaries of technological innovation in the narrow sense.<br \/>\nStarting from insights born out of everyday scenes and seemingly insignificant observations, Boscato builds a narrative that brings together business, technology and society, offering leaders an anthropological perspective to navigate a transformation that concerns people first and machines second.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j1okww-b756fe395dd0f5a352ee0c87eb813e06\">\n#top .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-j1okww-b756fe395dd0f5a352ee0c87eb813e06 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Professional Profile:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-36aow0-cfa76d0dd19bb8dea2f15b8ed63acf81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cristiano Boscato is Academic Director and Adjunct Professor at Bologna Business School, as well as Executive and Academic Director of the Tekn\u00e8 5.0\u00ae Executive Master at Bi-Rex.<\/p>\n<p>Recognized as one of Italy\u2019s most original voices in the discussion of innovation, Artificial Intelligence and its cultural consequences, he stands out in the public arena for an approach that is decidedly unconventional compared with many contemporary opinion leaders: he does not seek to<\/p>\n<p>sell simple formulas, artificial optimism or absolute truths, but instead cultivates difficult questions as a method.<\/p>\n<p>With a degree in semiotic studies and having studied under Umberto Eco, Boscato belongs to that rare category of managers who consider language a form of power before it is a communication tool.<br \/>\nThis is perhaps why he observes Artificial Intelligence differently from most of the market: not only as a technology, but as a cultural and sociological mutation destined to change the way we speak, think, desire, work and imagine the future.<\/p>\n<p>His narrative style almost always begins with a human detail, an everyday scene, a personal contradiction or a sudden insight, and then develops into reflections touching on business, technology, society, relationships and identity.<br \/>\nAn approach that makes him difficult to categorize: too humanistic to be a tech manager, too entrepreneurial to be an academic intellectual, too ironic to be a guru, and too restless to settle for easy certainties.<\/p>\n<p>As an entrepreneur, he is CEO and Founder of Dinova, part of the Maggioli Group.<\/p>\n<p>He is the author of <strong>In Una Notte d&#8217;Estate Ho Visto il Futuro<\/strong> and <strong>Era Ora<\/strong>. In 2022 and 2024, he was included by Forbes among Italy\u2019s Top 100 Managers.<\/p>\n<p><strong>AWARDS &amp; RECOGNITION<\/strong><\/p>\n<p><strong>Forbes: Top 100 Italian Managers (2022)<\/strong><br \/>\n<strong>Forbes: Top 100 Italian Managers (2024) <\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu4f5ach-f2b455ae8dec924098930c2a36e782d3\">\n#top .av-special-heading.av-mu4f5ach-f2b455ae8dec924098930c2a36e782d3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mu4f5ach-f2b455ae8dec924098930c2a36e782d3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mu4f5ach-f2b455ae8dec924098930c2a36e782d3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mu4f5ach-f2b455ae8dec924098930c2a36e782d3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Selected Works:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mu4f5tx3-314f6edac2a974dc25b813626475055e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Era Ora Cristiano Boscato<\/li>\n<li>In Una Notte d&#8217;Estate Ho Visto il Futuro Cristiano Boscato<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-gfmqhc-ae98b246db5647bed779646d72fbbb60 av_one_third  avia-builder-el-18  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-19  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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