- Definition of a socio-cultural scenario indicating the paradigms of the future, the change of values and behaviors
- The possible strategies and declinations for companies and institutions
- Change in consumption in any sector (from clothing to food from finance to technologies, from retail to communication) and motivational interventions on the values and paradigms of the future: from sustainability to the sharing economy.
Francesco Morace, has been working for over thirty years in the sociological and market research field. He is Founder of Future Concept Lab operating since 1989, he is a consultant for Italian and international companies and institutions.
Among the most established trend experts, he has been professor of Social Innovation at Politecnico di Milano and Culture & Lifestyle at Università di Trento.
Since 2015 he has organized and directed the Festival della Crescita, an itinerant event which each year sees citizens and institutions, companies and creatives, students and professionals as the protagonists.
He is the author of over 20 books: the more recent published by Egea include Crescita felice (2015), ConsumAutori (2016), Crescere! (2017), Futuro + Umano (2018) Il bello del mondo (2019), La Rinascita dell’Italia (2020) e L’Alfabeto della Rinascita. 26 storie di imprese esemplari (2021).
He participates within “Il Consum-autore” each Sunday on the Radio24 show “Essere e Avere” hosted by Marialuisa Pezzali and is also a regular columnist on the subject of trends for Mark Up, Millionaire.