Nader Tavassoli
Chair of the Marketing Faculty at London Business School
and non-executive chairman of The Brand Inside
Main Topics:
- Branding
- Brand management
- Consumer cognition
- Communication effectiveness
- Consumer behaviour across cultures
Professional Profile:
Professor Nader Tavassoli is Chair of the Marketing Faculty at London Business School.
For the past 24 years, Professor Tavassoli has advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies.
He is a recipient of the prestigious Excellence in Teaching Award at London Business School, where he teaches on their senior-most executive programmes, and where he was the founding director of the Customer Focused Marketing Programme and Walpole Luxury Management Programme. He recently launched Coursera’s first massive open online course (MOOC) on brand management.
Since 2006, Professor Tavassoli has been non-executive chairman of The Brand Inside – “Activating Brand-Led Change” – and, in 2013, co-founded Compaso – “Learning at the Speed of Change.” Professor Tavassoli was previously on the faculty of the MIT Sloan School of Management where he was faculty director of the Entrepreneurship Programme and founding director of the e-Business Programme.
He is a globetrotter and has lived in Australia, England, France, Germany, Spain and the USA.
Associated Partner
