Notari, Emanuela
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Emanuela Notari

Expert of longevity economy and retirement planning

Lecturer, Advisor, Contributor

Main Topics:

DOMOGRAPHY AND LONGEVITY – EFFECTS ON COUNTRIES AND PEOPLE

  • Longevity
  • Demography
  • Longevity Planning
    • Effects of an ageing country on the public welfare
    • Longevity’s financial sustainability: wealth planning, fintech, insurance, liquidity management, credit, new tools to partially anticipate wealth transfer
    • The effects on Longevity on the life cycle
    • Work and Generations in the longevity era
    • Senior living
    • Sustainability of female longevity

Professional Profile:

Expert of Longevity and Demographic Transition

Emanuela’s background includes a strong expertise of communication and management through a 20 years career in advertising – General Manager of Young & Rubicam Milano and CEO and President of Young & Rubicam México.

In the latest years Emanuela developed a good expertise in the financial and wealth management as editorial director and author. She still contributes with various financial magazines: Investire, Economy, We Wealth.

As one of the very few Italian longevity experts, Emanuela keeps updating her knowledge, both as a tireless researcher and observer of the international best practices, and a deep learner of the Italian demographics. She offers advisory, training and lecturing on the longevity planning.

She developed strong relationships with top international experts of the longevity economy.

In 2019 Emanuela co-founded A.L.I. Active Longevity Institute, the first Observatory on the aging Italian population that offers surveys and advisory for companies and bodies to address this market.

Education:

Professional training:

  • Certified: Fintech for Longevity – Financial Longevity Leaderhsip Course by Professor Ira Sobel and Professor Yigal Newman of the Tel Aviv University
  • 2022 – Generations at work course by Eleonora Barone (Madrid)

Lecturing and Training

  • Lectures on the longevity economy at the Bologna Business School’s Master of Wealth Management (2021 – 2022)
  • First online course of longevity planning for financial advisor for E-CO E-learning (2021)
  • Teacher of Longevity Planning at the A.L.I. Executive Master in LP
  • Lecture and co-organization of We Wealth’s first and second Forums on the Longevity Wealth Planning (2021 – 2022)
  • Webinar on the Longevity Economy for 24 Ore Business School (2022)
  • Moderator at a round table on “Women’s Health and Wealth around the World: Will technology help close the gender gap?” at the Longevitech conference in Tel Aviv of 2022
  • Speaker at two round tables by Il Corriere della Sera at the Salone del Risparmio 2022 and 2023.

Entrepreneural activities
Co-Founder and partner of A.L.I. Active Longevity Institute

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