Carlos Salum

Carlos Salum is the Founder of Salum International Resources, Inc., a Leadership Performance Strategy consultancy based in Charlotte, North Carolina, USA.  He’s the developer of Performance Architecture, a process that helps corporate leaders design a blueprint for achieving peak performance, based on key training principles utilized by world-class athletes and sports teams.

His international clients include UBS Wealth Management, Credit Suisse, Julius Baer Bank, HSBC Private Bank, ABN AMRO Private Banking, Heritage Bank, Morgan Stanley, Aberdeen Asset Management Switzerland, Bausch & Lomb, ATKearney, Coca-Cola, Mission Foods, The British Embassy in Spain, ALSTOM Power, KUONI Travel Holdings, KPIT Cummins, Istituto Adriano Olivetti, CTC Bologna, Hospice Care of South Carolina, The Neurological Institute, United Sleep Medicine, The New York Knicks Organization, The WNBA Washington Wizards, Sense Arena Tennis VR,  and the ATP Tennis Tour – among many others.

He’s the author of “The Glass is Full and a Half” and “From Fog to Focus” books in which he documents breakthrough transformations through his work as a consultant for over three decades.

As a sports peak performance expert, he has participated in ground-breaking research with some of the world’s leading sport scientists, with whom he coached some of the world’s top athletes.  He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others.  He coached international race car drivers Pietro Fittipaldi (ELMS/IMSA/Indy, Formula One Team Haas, 2017 World Champion Formula Renault V8 3.5) and Enzo Fittipaldi (ELMS, Formula 2 Red Bull Academy, 2018 Formula 4 Italian Champion, former Ferrari Driver Academy), as well as sisters Amna and Hamda Al Qubaisi (F1 Academy, Formula 4, from Abu Dhabi).

Salum collaborates as a Mentor with LEAD.vc created by the grandsons of Adi Dassler (the legendary founder of Adidas), as well as their ADlegacy operation based in the Bahamas. He is the co-founder of Synergize Sports, an international sports innovation consultancy and the co-producer of the Tennis Innovation Conference.

In addition, he was the opening speaker at TEDx Charlotte in 2010 and spoke at The Nobels Colloquia business management seminars in Venice, Italy in 2011. He is the founder of TheSircle Executive Club, organizing private dinners for leaders in Charlotte, NC since 2009. Salum is an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a TV documentary film producer (associated with 360 PowWow Sports, an international production company).