Carlos Salum

Carlos Salum is the President of Salum International Resources, Inc., a management consulting firm based in Charlotte, North Carolina, USA. His clients include Julius Baer Bank, HSBC Private Bank, ABN AMRO Private Banking, Heritage Bank, Bausch & Lomb, Benfield Group, Manres AG, Information Management Group, Decision Support International, The Neurological Institute, The New York Knicks Organization and The Professional Tennis Registry. He has given keynotes to Credit Suisse Private Banking, KPIT Cummins, the Swiss Army Leadership Academy and the US Air Force Academy, among other organizations.

Salum is the developer of Performance Architecture, a process that helps executives design a personalized blueprint for achieving peak performance, based on key training principles utilized by world-class athletes and sports teams. To enhance their “life’s portfolio” and ensure long-term success, executives adopt a multi-dimensional, systematic training program, just like professional athletes do. The approach helps leaders, managers and their divisions enhance Focus, manage Energy and design Breakthrough to overcome limitations and deliver exponential results. His Performance Architecture courses, workshops and keynotes appeal to executives who aim to increase productivity, effectiveness and emotional intelligence in their lives.

As a peak performance expert, Salum has participated in ground-breaking research with some of the world’s leading sport scientists, such as Dr. Jim Loehr, Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry, with whom he coached some of the world’s top athletes. He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others.

As an executive, he held management positions in the sports marketing and information technology industries. In addition Salum has organized sponsored events featuring world-renowned creative thinking experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch.

He collaborates with Promostudio in the promotion of the Nobels Colloquia worldwide. Salum is also an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a documentary film producer.